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                    <title><![CDATA[ Creative Bloq ]]></title>
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                                                            <title><![CDATA[ Samsung’s 'folding' ad campaign is a nightmare for London tourists ]]></title>
                                                                                                                <dc:content><![CDATA[ <p>Celebrating the launch of the Galaxy Z Fold 6 and Galaxy Z Flip 6, Samsung has launched a reality-bending campaign that reimagines London's city streets. Taking over Old Street Station (fleetingly renamed to 'Fold Street' – see what they did there?) the campaign is a larger-than-life promotion that puts a twist on the mundane – from benches to iconic London buses.</p><p>As some of the <a data-analytics-id="inline-link" href="https://www.creativebloq.com/buying-guides/best-flip-phones">best flip phones</a> on the market, the new Galaxy Z Flip and Fold models are a highly anticipated launch from Samsung. Boasting a distinct nostalgic flavour with all the luxuries of a modern smartphone, the Flip and Fold models are a stylish disruption of smartphone design trends – and naturally attention-grabbing phones require an equally striking campaign.</p>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:730px;"><p class="vanilla-image-block" style="padding-top:66.16%;"><img id="Jyr4TqabzuTMR7XEkyFh8X" name="folded-phone" alt="Samsung's Fold Town campaign" src="https://cdn.mos.cms.futurecdn.net/Jyr4TqabzuTMR7XEkyFh8X.jpg" mos="" align="middle" fullscreen="" width="730" height="483" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Samsung)</span></figcaption></figure>
<p>Created in collaboration with Transport for London (TFL), the star of the campaign is arguably the folded London bus created by artist Caspar Phillips. Made using repurposed scraps from old buses, the striking design is a dramatic full-sized installation that commands attention. To add to the immersion, Old Street station flipped its identity, replacing all signage with temporary 'Fold Street' branding – much to the delight of disoriented tourists, I'm sure.</p>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:730px;"><p class="vanilla-image-block" style="padding-top:72.88%;"><img id="bY7Dd7M9kjNQtg2WiB8kmd" name="folded-bench" alt="Samsung's Fold Town campaign." src="https://cdn.mos.cms.futurecdn.net/bY7Dd7M9kjNQtg2WiB8kmd.jpg" mos="" align="middle" fullscreen="" width="730" height="532" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Samsung)</span></figcaption></figure>
<p>The "Fold Town" art project expands to other London icons such as the classic red telephone box alongside a bench and lamppost which were all given a distinct 90-degree angle makeover. Created by designer Jem Hughes, the quirky pieces are a reflection of Samsung's unique design that's unafraid to bend the rules.</p><p>The campaign was the collaborative work of multiple design agencies including Creative PR shop <a data-analytics-id="inline-link" href="https://www.taylorherring.com/" target="_blank">Taylor Herring</a> who created the custom builds and global marketing agency <a data-analytics-id="inline-link" href="https://www.iris-worldwide.com/" target="_blank">Iris</a> who managed the experiential elements. Social content was created by marketing agency <a data-analytics-id="inline-link" href="https://wearecoolr.com/" target="_blank">Coolr </a>while media planning was handled by <a data-analytics-id="inline-link" href="https://www.starcomww.com/" target="_blank">Starcom</a>.</p>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:730px;"><p class="vanilla-image-block" style="padding-top:130.82%;"><img id="wvpMC8zrheTB7wRUCRTGmd" name="folding-lamppost" alt="Samsung's Fold Town campaign." src="https://cdn.mos.cms.futurecdn.net/wvpMC8zrheTB7wRUCRTGmd.jpg" mos="" align="middle" fullscreen="" width="730" height="955" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Samsung)</span></figcaption></figure>
<p>For more updates on Samsung's latest smartphone release, check out our <a data-analytics-id="inline-link" href="https://www.creativebloq.com/tech/phones-tablets/i-got-hands-on-with-the-new-galaxy-z-fold-6-and-z-flip-6-and-im-pretty-impressed">hands-on with the Galaxy Z Fold 6 and Z Flip 6.</a> If you're after more mind-bending delights, take a look at our collection of <a data-analytics-id="inline-link" href="https://www.creativebloq.com/features/optical-illusions">must-see optical illusions</a>.</p>
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                                                                                                                                            <link>https://www.creativebloq.com/creative-inspiration/advertising/samsung-fold-campaign</link>
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                            <![CDATA[ Old Street station flips its identity. ]]>
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                                                                        <pubDate>Thu, 25 Jul 2024 20:00:00 +0000</pubDate>                                                                            <category><![CDATA[Advertising]]></category>
                                            <category><![CDATA[Creative Inspiration]]></category>
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                                                            <media:credit><![CDATA[Samsung]]></media:credit>
                                                                                        <media:text><![CDATA[Samsung&#039;s Fold Town campaign bus]]></media:text>
                                <media:title type="plain"><![CDATA[Samsung&#039;s Fold Town campaign bus]]></media:title>
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                                                            <title><![CDATA[ Discover magical game art with Hades II and more in ImagineFX issue 242 ]]></title>
                                                                                                                <dc:content><![CDATA[ <p>Discover new ways to design characters with impact and harness the power of colour within your art inside ImagineFX issue 242, <a data-analytics-id="inline-link" href="https://www.magazinesdirect.com/az-single-issues/6937004/imaginefx-magazine-single-issue.thtml"><u>which is out now</u></a>.</p><p>In our latest issue, we've teamed up with <a data-analytics-id="inline-link" href="https://www.supergiantgames.com/">Supergiant Games</a> to showcase concept art for its hit indie sequel Hades II. We also have insights from art director Jen Zee, who reveals her thought process for creating character designs inspired by Greek mythology.</p>
<h2 id="buy-issue-242-of-imaginefx-here-2"><a href="https://www.myfavouritemagazines.co.uk/design/imaginefx-magazine-back-issues/imaginefx-january-2018-issue-156/" target="_blank"></a><a href="https://www.magazinesdirect.com/az-single-issues/6937004/imaginefx-magazine-single-issue.thtml">Buy issue 242 of ImagineFX here</a></h2>
<p>Elsewhere, Andrew Palyanov explains how he combines 2D and 3D techniques to paint a foreboding fantasy castle, and environment specialist Enoch Driscoll reveals how you can develop drama quickly in a scene featuring multiple characters. Plus, comic artist Uko Smith takes us around his traditional and digital studio setup, and we reveal our top picks from the latest ImagineFX <a data-analytics-id="inline-link" href="https://www.creativebloq.com/features/clone-imaginefx-art-challenge-enter-for-a-chance-to-be-featured">Art Challenge</a> featuring the theme Character Redesign.</p><p>To get a taste of what to expect, just take a look at our lead features below.</p>
<h2 id="never-miss-an-issue-subscribe-to-imaginefx-here-2"><a href="https://www.myfavouritemagazines.co.uk/design/imaginefx-magazine-subscription/" target="_blank"></a><a href="https://www.magazinesdirect.com/az-magazines/6936559/imaginefx-magazine-subscription.thtml">Never miss an issue: Subscribe to ImagineFX here</a></h2>
<h2 id="standing-up-to-ai-threats-2">Standing up to AI threats</h2>
<figure class="van-image-figure " data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:970px;"><p class="vanilla-image-block" style="padding-top:68.25%;"><img id="kJkegSKcNpPLqsLFR7Zxu8" name="news_feature.jpg" alt="Double-page spread of news feature from ImagineFX 242, with the heading 'Artists stand up for their rights against AI threats'" src="https://cdn.mos.cms.futurecdn.net/kJkegSKcNpPLqsLFR7Zxu8.jpg" mos="" align="middle" fullscreen="" width="970" height="662" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=""><span class="caption-text"><strong></strong> </span><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure>
<p>As social media platforms continue to scrape online content to train their AI models, pro artists talk to us about the impact this is having on their livelihood and discuss what can be done to counter it.</p>
<h2 id="15-tips-to-shape-your-character-designs-2">15 tips to shape your character designs</h2>
<figure class="van-image-figure " data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:970px;"><p class="vanilla-image-block" style="padding-top:68.25%;"><img id="dYRwK6tqgsQxhrZ6pmcEU3" name="charcter_tips.jpg" alt="Double-page spread of a workshop from ImagineFX 242 with the heading '15 tips to shape your characters',  selection of concepts of ships and figures by the artist Hardy Fowler." src="https://cdn.mos.cms.futurecdn.net/dYRwK6tqgsQxhrZ6pmcEU3.jpg" mos="" align="middle" fullscreen="" width="970" height="662" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=""><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure>
<p>Concept artist and illustrator Hardy Fowler shares his advice on how you can consistently create interesting figures using effective shape principles and colour.</p>
<h2 id="the-shape-of-destiny-2">The shape of Destiny</h2>
<figure class="van-image-figure " data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:970px;"><p class="vanilla-image-block" style="padding-top:68.25%;"><img id="me4YJmTvxuoJVWSKkK4A4Y" name="destiny2.jpg" alt="Double-page spread of a Destiny 2 feature from ImagineFX 242 with the heading 'The shape of Destiny', featuring concept art of the new Prismatic subclass from the game." src="https://cdn.mos.cms.futurecdn.net/me4YJmTvxuoJVWSKkK4A4Y.jpg" mos="" align="middle" fullscreen="" width="970" height="662" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=""><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure>
<p><a data-analytics-id="inline-link" href="http://www.creativebloq.com/reviews/procreate-4-review"></a>We celebrate the 10-year anniversary of online sci-fi series Destiny by going behind the scenes of its highly anticipated expansion The Final Shape, bringing you key art and concepts from the <a data-analytics-id="inline-link" href="https://www.bungie.net/7">Bungie</a> team along with weapon and creature designs.</p>
<h2 id="artist-interview-ben-mauro-2">Artist interview: Ben Mauro</h2>
<figure class="van-image-figure " data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:970px;"><p class="vanilla-image-block" style="padding-top:68.25%;"><img id="mEuUX7dRYMTCiez8WfahxH" name="ben_m.jpg" alt="Double-page spread, interview from ImagineFX 242 with the heading 'The art of Ben Mauro', creature and Master Chief concepts from Halo." src="https://cdn.mos.cms.futurecdn.net/mEuUX7dRYMTCiez8WfahxH.jpg" mos="" align="middle" fullscreen="" width="970" height="662" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=""><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure>
<p>Halo Infinite artist Ben Mauro guides us through his long career, giving insight into finding creative inspiration and talking about his new HUXLEY comic series.</p>
<h2 id="draw-a-scene-in-graphite-2">Draw a scene in graphite</h2>
<figure class="van-image-figure " data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:970px;"><p class="vanilla-image-block" style="padding-top:68.25%;"><img id="gzBZjnGdijZAAxBKL798pU" name="trad_workshop242.jpg" alt="Double-page spread of a traditional workshop from ImagineFX 242 with the heading 'Draw a Scene in Graphite', an illustration depicting human-animal-like creatures flying an aircraft by Nik Henderson." src="https://cdn.mos.cms.futurecdn.net/gzBZjnGdijZAAxBKL798pU.jpg" mos="" align="middle" fullscreen="" width="970" height="662" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=""><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure>
<p>Nik Henderson explains his approach to creating an unusual aircraft interior by mixing graphite techniques with anthropomorphic concepts.</p><p><em>ImagineFX is the world's best-selling magazine for digital artists – packed with workshops and interviews with fantasy and sci-fi artists. </em><a data-analytics-id="inline-link" href="https://www.magazinesdirect.com/az-single-issues/6937004/imaginefx-magazine-single-issue.thtml"><u><em>Buy issue 242 here</em></u></a><em> or </em><a data-analytics-id="inline-link" href="https://www.magazinesdirect.com/az-magazines/6936559/imaginefx-magazine-subscription.thtml"><u><em>subscribe to ImagineFX here</em></u></a><em>.</em></p>
 ]]></dc:content>
                                                                                                                                            <link>https://www.creativebloq.com/professional-development/artistic-tips-techniques/discover-magical-game-art-in-imaginefx-issue-242</link>
                                                                            <description>
                            <![CDATA[ See what’s inside the new edition of ImagineFX – on sale now! ]]>
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                                                                        <pubDate>Thu, 25 Jul 2024 15:14:02 +0000</pubDate>                                                                            <category><![CDATA[Artistic Tips &amp; Techniques]]></category>
                                            <category><![CDATA[Professional Development]]></category>
                                            <category><![CDATA[Creative Careers]]></category>
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                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                        <media:text><![CDATA[ImagineFX&#039;s cover showing Hades II artwork]]></media:text>
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                                                            <title><![CDATA[ GameMaker: everything you need to know about the ultimate 2D game engine ]]></title>
                                                                                                                <dc:content><![CDATA[ <div  class="fancy-box"><div class="fancy_box-title">GameMaker: Quick Menu</div><div class="fancy_box_body"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="bAQXWSMioV8DucBjpms8q5" name="GameMaker_4.png" caption="" alt="GameMaker" src="https://cdn.mos.cms.futurecdn.net/bAQXWSMioV8DucBjpms8q5.png" mos="" link="" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pinterest-pin-exclude"></p></div></div><figcaption itemprop="caption description" class=""><span class="credit" itemprop="copyrightHolder">(Image credit: GameMaker)</span></figcaption></figure><p class="fancy-box__body-text"><strong>1.</strong> <a data-analytics-id="inline-link" href="#section-gamemaker-a-brief-history">A brief history</a><strong></strong></p><p class="fancy-box__body-text"><strong>2.</strong> <a data-analytics-id="inline-link" href="#section-gamemaker-what-is-it">What is it?</a><strong></strong></p><p class="fancy-box__body-text"><strong>3.</strong> <a data-analytics-id="inline-link" href="#section-gamemaker-who-is-it-for">Who is it for?</a><strong></strong></p><p class="fancy-box__body-text"><strong>4. </strong><a data-analytics-id="inline-link" href="#section-gamemaker-standout-features">Standout features</a><strong></strong></p><p class="fancy-box__body-text"><strong>5.</strong> <a data-analytics-id="inline-link" href="#section-gamemaker-must-know-tools">Must-know tools</a><strong></strong></p><p class="fancy-box__body-text"><strong>6.</strong> <a data-analytics-id="inline-link" href="#section-gamemaker-popular-games">Games made in GameMaker</a><strong></strong></p><p class="fancy-box__body-text"><strong>7.</strong> <a data-analytics-id="inline-link" href="#section-gamemaker-the-price">The price</a><strong></strong></p><p class="fancy-box__body-text"><strong>8.</strong> <a data-analytics-id="inline-link" href="#section-gamemaker-what-do-i-need-to-run-gamemaker"></a><a data-analytics-id="inline-link" href="#section-gamemaker-what-do-i-need-to-run-gamemaker">What does GameMaker run on?</a><a data-analytics-id="inline-link" href="#section-gamemaker-frequent-questions"><strong></strong></a></p><p class="fancy-box__body-text"><a data-analytics-id="inline-link" href="#section-gamemaker-frequent-questions"><strong>FAQs</strong></a></p></div></div>
<p>GameMaker is a specialist 2D game engine that has been in the public domain for nearly 25 years. This makes it one of the longest-running engines on the market at the moment. During this time, some of the <a data-analytics-id="inline-link" href="https://www.creativebloq.com/features/best-indie-games">best indie games</a>, such as Undertale, Hyper Light Drifter, and Chicory: A Colorful Tale, have been created using GameMaker.</p><p>The engine itself sets itself apart by being one of the best options for beginners. This is thanks to the GM Visual interface and workflow, which require absolutely no programming knowledge. If desired, creators can to take development to a new level using GameMaker's bespoke scripting language, GM Code.</p><p>Being able to export games to a range of platforms, including <a data-analytics-id="inline-link" href="https://www.creativebloq.com/reviews/ps5-review">PlayStation 5</a>, <a data-analytics-id="inline-link" href="https://www.creativebloq.com/reviews/xbox-series-x">Xbox Series X/S</a>, <a data-analytics-id="inline-link" href="https://www.creativebloq.com/tag/nintendo-switch">Nintendo Switch</a> and Steam, makes it a particularly attractive option for all types of 2D game developers. The one-time purchase fee is also pretty small compared to other alternatives. </p><p>Like what you read below? Visit the <a data-analytics-id="inline-link" href="https://gamemaker.io/en" target="_blank">GameMaker website</a>, download the app for free, and start creating. Read our guide to the <a data-analytics-id="inline-link" href="https://www.creativebloq.com/features/laptops-for-game-development">best laptops for game development</a> too, though you won't need anything too over-specced to get the most from GameMaker.</p>
<h3 class="article-body__section" id="section-gamemaker-a-brief-history"><span>GameMaker: a brief history</span></h3>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="xvGTcYHeAqHjGs2waJKs2m" name="ss_e786b1d9c66eb9c61e4da2945fe1d9faeb2af736" alt="GameMaker: everything you need to know about the ultimate 2D game engine" src="https://cdn.mos.cms.futurecdn.net/xvGTcYHeAqHjGs2waJKs2m.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Heart Machine)</span></figcaption></figure>
<p>GameMaker has gone by a number of names over the years, including Animo and <a data-analytics-id="inline-link" href="https://www.creativebloq.com/design/create-cross-platform-games-gamemaker-studio-1132948">GameMaker Studio</a>. There was even a time before 2011, when it was known by the same name that it is now. </p><p>GameMaker's first iteration was developed by Mark Overmars and publicly released on the 15th November 1990. Early versions focused on graphics tools and would be unrecognisable from the present-day offering. Over time, it began focusing more on game development, with the most recent version of GameMaker being released in 2022. </p><p>The years in between have seen a number of name changes, feature improvements, and big releases. One of the big direction shifts in this time came in 2007, when Overmars partnered with YoYo games. Under YoYo's leadership and Overmars' continued involvement, GameMaker was able to go from strength to strength.</p><p>GameMaker has historically been a paid-for piece of software, although in 2021, when YoYo Games was bought by Opera Software, they decided to offer a free version alongside a premium license for the very first time.</p>
<h3 class="article-body__section" id="section-gamemaker-what-is-it"><span>GameMaker: what is it?</span></h3>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3024px;"><p class="vanilla-image-block" style="padding-top:46.23%;"><img id="G7R9s5996HnVyiZhPPdhSC" name="GameMaker_5.png" alt="GameMaker: everything you need to know about the ultimate 2D game engine" src="https://cdn.mos.cms.futurecdn.net/G7R9s5996HnVyiZhPPdhSC.png" mos="" align="middle" fullscreen="" width="3024" height="1398" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: GameMaker)</span></figcaption></figure>
<p>GameMaker is a game engine that is entirely focused on 2D game development. It is used by both indie developers and professional studios, with games being released on Windows, Mac, Linux, Android, iOS, HTML5, Xbox Series X/S, PlayStation 5 and Nintendo Switch.</p><p>The game engine centres around a custom drag-and-drop visual programming language or scripting language known as Game Maker Language (GML). The scripting language enables game creators to take their creations to a new level, which would be otherwise impossible with the visual workflow.</p>
<h3 class="article-body__section" id="section-gamemaker-who-is-it-for"><span>GameMaker: who is it for?</span></h3>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3024px;"><p class="vanilla-image-block" style="padding-top:45.97%;"><img id="J7Hof23YvvGSAdxFR9X6wE" name="GameMaker_6.png" alt="GameMaker: everything you need to know about the ultimate 2D game engine" src="https://cdn.mos.cms.futurecdn.net/J7Hof23YvvGSAdxFR9X6wE.png" mos="" align="middle" fullscreen="" width="3024" height="1390" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: GameMaker)</span></figcaption></figure>
<p>GameMaker does one thing and it does it really well: making 2D games. Other game engines, such as <a data-analytics-id="inline-link" href="https://www.creativebloq.com/tag/unreal-engine">Unreal Engine</a>, are being used to create a broader range of content, but that's not what GameMaker is for and it would be a pretty big divergence for it to go down that route. </p><p>There is a huge market for 2D games and GameMaker is right up there with the best game engines out there. Both <a data-analytics-id="inline-link" href="https://www.creativebloq.com/features/unity-everything-you-need-to-know">Unity</a> and <a data-analytics-id="inline-link" href="https://www.creativebloq.com/features/godot-everything-you-need-to-know">Godot Engine</a> also have dedicated 2D game creation tools, but GameMaker is just as good and somewhat easier to use. If you're looking for 3D tools, then you'll want to learn something like Unreal Engine or Unity, for 2D GameMaker is a gem.</p>
<h3 class="article-body__section" id="section-gamemaker-standout-features"><span>GameMaker: standout features</span></h3>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3024px;"><p class="vanilla-image-block" style="padding-top:45.97%;"><img id="vNUS7cMgDgZNQASK7vdJCH" name="GameMaker_8.png" alt="GameMaker: everything you need to know about the ultimate 2D game engine" src="https://cdn.mos.cms.futurecdn.net/vNUS7cMgDgZNQASK7vdJCH.png" mos="" align="middle" fullscreen="" width="3024" height="1390" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: GameMaker)</span></figcaption></figure>
<p>GameMaker is fairly straight-forward and yet, remarkably, contains everything required to make advanced and engaging 2D games. Beginners can get up and running really quickly thanks to the GML Visual interface, which works very much like <a data-analytics-id="inline-link" href="https://scratch.mit.edu/" target="_blank">Scratch</a>, MiT's game creator browser platform aimed at kids. The inclusion of GML Code provides the necessary control for taking games to a whole new level. I've listed some of the standout features below.</p>
<ul><li><strong>Room Editor: </strong>Add and remove rooms, set camera controls, and manage design tools.</li><li><strong>Object Editor: </strong>Create and personalise objects to bring your game to life.</li><li><strong>Image Editor: </strong>Create, edit, and design 2D game assets.</li><li><strong>Sequences:</strong> Create animations and powerful cutscenes.</li><li><strong>Tilesets: </strong>Design levels quickly with brushes and tiles.</li><li><strong>Debugger: </strong>Keep things moving by locating issues in your code.</li></ul>
<h3 class="article-body__section" id="section-gamemaker-must-know-tools"><span>GameMaker: must-know tools</span></h3>
<p>Games created in GameMaker are built in either GML Visual or GML Code. The latter is more advanced but does require more in-depth programming knowledge. Other tools include various editors and cross-platform publishing. Let's dive in and find out more.</p>
<h2 id="gml-visual-and-gml-code-2">GML Visual and GML Code</h2>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3024px;"><p class="vanilla-image-block" style="padding-top:52.78%;"><img id="RjGGTzEA6hGuUweqVJeyfK" name="GameMaker_1.png" alt="GameMaker: everything you need to know about the ultimate 2D game engine" src="https://cdn.mos.cms.futurecdn.net/RjGGTzEA6hGuUweqVJeyfK.png" mos="" align="middle" fullscreen="" width="3024" height="1596" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: GameMaker)</span></figcaption></figure>
<p>One of the best things about GameMaker is that it offers two ways to create games. Why is this so great? Well, one of those ways is a visual interface that is ideal for beginners or those who don't want to get involved in programming. </p><p>It's called GML Visual and it consists of utilising action blocks to construct game logic. That means that rather than coding a flow, you can use connected block types instead. This provides an incredibly intuitive way of creating games and breaks down a lot of the barriers for people who are finding it difficult to get into game development. This is also a perfect way to build up coding confidence before moving onto the second option, which is called GML Code.</p><p>GML Code is GameMaker's proprietary scripting language, which is very similar to JavaScript and C-like languages. It still provides an intuitive and flexible way of creating games but also has more advanced capabilities that are not available in GML Visual. </p><p>One interesting thing to note is that it is possible to use GML Visual in conjunction with GML Code. That means, at any point, you can move between the two. So, if you're struggling with some code and just want a visual representation of what is going on, simply switch over to GML Visual.</p>
<h2 id="editors-2">Editors</h2>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3024px;"><p class="vanilla-image-block" style="padding-top:45.97%;"><img id="aPXxBprLQztPBdqjL7NwnM" name="GameMaker_9.png" alt="GameMaker: everything you need to know about the ultimate 2D game engine" src="https://cdn.mos.cms.futurecdn.net/aPXxBprLQztPBdqjL7NwnM.png" mos="" align="middle" fullscreen="" width="3024" height="1390" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: GameMaker)</span></figcaption></figure>
<p>With room and object editors, GameMaker provides tailored tools to make game creation as easy and straightforward as possible. The fact that this game engine is specifically targeted towards 2D game creation means the toolset is protected from being bloated with 3D tools.</p><p>The room editor enables users to add and remove rooms, as well as set camera controls and manage design tools. The room tools make it possible to take design concepts and turn them into fully functioning rooms within GameMaker.</p><p>Rooms can be populated with objects by using the object editor tools. Again, concept designs can be replicated easily in GameMaker thanks to a range of dedicated features and tools.</p>
<h2 id="cross-platform-publishing-2">Cross-platform publishing</h2>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3024px;"><p class="vanilla-image-block" style="padding-top:46.23%;"><img id="GZrPC7HkCQ3n2Ayp9Um4te" name="GameMaker_10.png" alt="GameMaker: everything you need to know about the ultimate 2D game engine" src="https://cdn.mos.cms.futurecdn.net/GZrPC7HkCQ3n2Ayp9Um4te.png" mos="" align="middle" fullscreen="" width="3024" height="1398" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: GameMaker)</span></figcaption></figure>
<p>GameMaker contains all the publishing capabilities you could ever need. With the ability to export to PlayStation 5, Xbox Series X/S, Nintendo Switch, GX.games and Steam, anyone in the world can access your game. </p><p>The platform you want to export to, as well as whether you want to make money from your games, will determine which license you need. If you want a commercial license, then you'll need either the more affordable Professional license or the more expensive Enterprise license. If you know you'll be creating games for consoles then the only option is the Enterprise license.</p><p>The free version lets you export to GX.games, desktop, web, and mobile, but not consoles, you'll need to upgrade to get onto those popular systems.</p>
<h3 class="article-body__section" id="section-gamemaker-popular-games"><span>GameMaker: popular games</span></h3>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3024px;"><p class="vanilla-image-block" style="padding-top:46.16%;"><img id="YqBNbezoxd8gvPjAPG3txg" name="GameMaker_11.png" alt="GameMaker: everything you need to know about the ultimate 2D game engine" src="https://cdn.mos.cms.futurecdn.net/YqBNbezoxd8gvPjAPG3txg.png" mos="" align="middle" fullscreen="" width="3024" height="1396" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: GameMaker)</span></figcaption></figure>
<p>GameMaker doesn't boast the same AAA games that the likes of Unreal Engine or Unity do but that doesn't mean it hasn't been used to create some pretty impressive games. Here's our top three:</p><p><a data-analytics-id="inline-link" href="https://undertale.com/" target="_blank"><strong>Undertale</strong></a> by Toby Fox was released in 2015 and has seen significant success throughout its first decade. With millions of sales and a game on Switch, there's clearly a lot of people who love this game.</p><p><a data-analytics-id="inline-link" href="https://hopfrogsa.net/forager" target="_blank"><strong>Forager</strong></a> by HopeFrog is an open-world adventure game that was officially released for Microsoft Windows in 2019. A year after the initial release, the game had amassed over 600,000 sales on Steam. This led to the game becoming available on the Switch, PlayStation 4, Xbox One, iOS, and Android.</p><p><a data-analytics-id="inline-link" href="https://chicorygame.com/" target="_blank"><strong>Chicory: A Colorful Tale</strong></a><strong> </strong>by Greg Lobanov features an anthropomorphic dog with a magical paintbrush, which is used to colour the game world. It's a beautiful game that is available across almost all major platforms.</p><p><a data-analytics-id="inline-link" href="https://www.heartmachine.com/" target="_blank"><strong>Hyper Light Drifter</strong></a> by Alx Preston and Heart Machine is a pixel art roguelite adventure with procedurally generated levels. The Kickstarter made $600,000 (the dev asked for $27,000) and the team has since released Solar Ash and Hyper Light Breaker coming soon (<a data-analytics-id="inline-link" href="https://www.creativebloq.com/3d/video-game-design/crafting-the-environment-design-of-hyper-light-breaker">read our interview with the game's art team</a>).<br><br><a data-analytics-id="inline-link" href="https://www.google.com/search?sca_esv=28d067ce084b4185&cs=0&q=Spelunky&stick=H4sIAAAAAAAAAFWTvY7UMBSFGZhZDbOsaJAQ3YqGcmI7iZMHWCEKtmGFRGVt4rHD2A6OY_LXAwVU-wiUVJQ8BTWip5kHAGkbEBTxpYruybnH9ufrNXq4SK8X95-_5LtXp48vza493f77Pr1UO3d9c83Ozi-eXLxgn5eLw_Lu5mQrtwjJrLcFRSgoRU8HnkTZYXlns9mabaQb5Ds1lyPtGFfQL3ucdzwonPkWp7qaWxJRppKCFkqpVqaeDd0gsCPBUGEp3JS1QRG5T9g0lMCTJLQ2Jp9DmHD10M4lMaTDFUiouzaJrATbmJzFvhpAZuqZNAJ4RESYb8YQq0bbaB0Miqg9G3EXlHJvCzZM7LA82Rz_bUGR5ZhloSaxlhNYRHIvuIkKkIFUSe1_AKRyo-9zsNmuMynZp8CjYhylBIOcqGGVKSg8UGqcxwCkQPveYQbwC9LrHhMwFIK5ocDJBJTSN5ZgAxROea45wClG1vAYQZwTR95HJWAzlNMkQo37WLAS3GJcN4F-PFaZC3-TmmnUgLtpilTD0RQJz0swmjJSvKgU4Nrte1ZnFrCXlSuxsOAcViTWek8-rtbP7E6_rtX4_ejBjfc_PpDDvbdfVu_OV59-t7--3nrz89vu0dHV-hi8wqv17fkV_gFg581epQMAAA&sa=X&ved=2ahUKEwjc3ZS9tcKHAxUhT0EAHXPgKSAQ7fAIegUIABDcBA"><strong>Spelunky</strong></a><strong> </strong>is a 2008 platform game developed by Derek Yu that challenges players to explore procedurally generated caverns. The game spawned a sequel and became a cult, critical and commercial success, selling over 500,000 copies.</p>
<h3 class="article-body__section" id="section-gamemaker-the-price"><span>GameMaker: the price</span></h3>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3024px;"><p class="vanilla-image-block" style="padding-top:46.03%;"><img id="AXksRbzxvjjXA5cnWPMTGj" name="GameMaker_12.png" alt="GameMaker: everything you need to know about the ultimate 2D game engine" src="https://cdn.mos.cms.futurecdn.net/AXksRbzxvjjXA5cnWPMTGj.png" mos="" align="middle" fullscreen="" width="3024" height="1392" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: GameMaker)</span></figcaption></figure>
<p>The quickest and cheapest way to get up and running with GameMaker is to download the free version. It can only be used on non-commercial projects but does allow for a range of exports across desktop, web, and mobile. The only other limitation is that console exports are not supported.</p><p>If you want to make money from your games, then you'll need to opt for the Professional license. It's a one-time $99.99 purchase that doesn't give you access to any additional features but does allow for commercial use.</p><p>The only other license type is Enterprise, which can be used not only for commercial purposes but also adds the console export functionality missing in the other two options. This costs $799.99 per year.</p>
<h3 class="article-body__section" id="section-gamemaker-what-do-i-need-to-run-gamemaker"><span>GameMaker: what do I need to run GameMaker?</span></h3>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3024px;"><p class="vanilla-image-block" style="padding-top:46.30%;"><img id="HxNLEcANJecyfD9kvUUu9m" name="GameMaker_13.png" alt="GameMaker: everything you need to know about the ultimate 2D game engine" src="https://cdn.mos.cms.futurecdn.net/HxNLEcANJecyfD9kvUUu9m.png" mos="" align="middle" fullscreen="" width="3024" height="1400" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: GameMaker)</span></figcaption></figure>
<div  class="fancy-box"><div class="fancy_box-title">GameMaker system requirements</div><div class="fancy_box_body"><p class="fancy-box__body-text"><strong>OS</strong> Windows 7 with SP1 or macOS Big Sur<br><strong>CPU</strong> Dual Core CPU<br><strong>GPU</strong> OpenGL 4-compliant onboard graphics<br><strong>Memory</strong> 2GB RAM minimum</p></div></div>
<p>GameMaker is a 2D game engine, which means it is a lot less dependent on the latest and most advanced hardware. This makes it great for developers who don't have or don't want to invest in the latest technology.</p><p>It can run on both Windows and macOS operating systems. It will work right back to Windows 7 and macOS Big Sur but Windows 10/11 and macOS Monterey are recommended.</p><p>CPUs are a vital hardware component for game development. GameMaker will work with quad-core or even dual-core CPUs, although the latest generations of <a data-analytics-id="inline-link" href="https://web.archive.org/web/20231106153646/https://www.creativebloq.com/tag/intel" target="_blank">Intel</a> and AMD CPUs are guaranteed to produce excellent results. </p><p>3D graphics require a lot of RAM and incredible dedicated graphics cards but all GameMaker needs is 2GB of RAM and an OpenGL 4-compliant onboard graphics card. Obviously, the more RAM you can provide, the better but knowing it's not fundamentally necessary is helpful.</p>
<h3 class="article-body__section" id="section-gamemaker-frequent-questions"><span>GameMaker: frequent questions</span></h3>
<section class="article__schema-question"><h3>Is GameMaker Engine free?</h3><article class="article__schema-answer"><p>GameMaker can be downloaded and used for free. It has a full set of features, minus the ability to carry out console exports. This license can only be used for non-commercial projects, though, so if you're looking to make money from your games, then you'll need to upgrade to either the Professional or Enterprise license.</p></article></section>
<section class="article__schema-question"><h3>Why is GameMaker Engine so popular?</h3><article class="article__schema-answer"><p>GameMaker is so popular because it is solely devoted to 2D game development. This sets it apart from the likes of Unity and Unreal Engine, which allow for both 2D and 3D game creation. The benefit of this targeted application is that all of the tools can be more specifically tailored and refined.</p></article></section>
<section class="article__schema-question"><h3>Is GameMaker Engine good for beginners?</h3><article class="article__schema-answer"><p>GameMaker is an ideal game engine for beginners thanks to its GM Visual interface, which removes the need for any advanced programming. The visual tools enable users to set up flows that determine how the game progresses based on certain actions. It does have its limitations but is a great start for those who want to get things up and running quickly.</p></article></section>
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                                                                                                                                            <link>https://www.creativebloq.com/3d/video-game-design/gamemaker-engine-everything-you-need-to-know-about-the-ultimate-2d-game-engine</link>
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                            <![CDATA[ Explaining the beginner-friendly 2D game engine. ]]>
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                                                                        <pubDate>Thu, 25 Jul 2024 15:02:55 +0000</pubDate>                                                                            <category><![CDATA[Video Game Design]]></category>
                                            <category><![CDATA[3D]]></category>
                                                                        <author><![CDATA[ paulo.n.hatton@gmail.com (Paul Hatton) ]]></author>                                                                                                                        <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/H5jCDBji7YU5iVkjH3gN9W.jpg">
                                                            <media:credit><![CDATA[Derek Yu]]></media:credit>
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                                                            <title><![CDATA[ Stalker 2: Heart of Chornobyl gets delayed again, but when it looks this good I can wait ]]></title>
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<p>Stalker 2: Heart of Chornobyl has been in development for years, and was originally meant to release 2012 before being dropped, then resurrected with a 2021 release date, and now it&apos;s 2024 and has been delayed by a further two months. But, Stalker 2 will now release 20th November for Xbox Series X/S and PC.</p><p>Seriously, however, after many years of delays I can wait a couple of months longer, and if the final game lives up to its promise, this could set a new benchmark for graphics and design in gaming. It&apos;s making good use of <a data-analytics-id="inline-link" href="https://www.creativebloq.com/tag/unreal-engine">Unreal Engine 5</a> to deliver some of the most impeccably detailed textures I&apos;ve seen, as well as the latest motion capture and photogrammetry techniques. Developer GSC Game World also has a weird brag about its custom teeth tool, which means every character&apos;s smile is unique. Indeed, the game is even said to be using <a data-analytics-id="inline-link" href="https://www.creativebloq.com/news/nvidia-ai-game-character">Nvidia ACE</a>, the character text-to-speech AI pipeline. </p><p>In a press release Yevhen Grygorovych, Game Director at GSC Game World said about the delay: “We know you might be tired of waiting, and we truly appreciate your patience. These two additional months will give us the chance to fix more “unexpected anomalies” (or simply “bugs”, as you call them). We are always grateful for your ongoing support and understanding - it means the world to us. We’re just as eager as you are to finally release the game and for you to experience it for yourself.”</p><p>Ahead of release, Stalker 2 will get a Developer Deep Dive in association with Xbox, which will go live on the 12th August, and will feature a mix of never-before-seen content, including behind-the-scenes interviews, new gameplay footage, new locations and a full video walkthrough of a story quest. Visit the <a data-analytics-id="inline-link" href="https://www.stalker2.com/en" target="_blank">GSC Game World&apos;s website</a> for the latest news.</p>
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                                                                                                                                            <link>https://www.creativebloq.com/entertainment/gaming/stalker-2-heart-of-chornobyl-gets-delayed-again-but-when-it-looks-this-good-i-can-wait</link>
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                            <![CDATA[ New trailer revealed. ]]>
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                                                                        <pubDate>Thu, 25 Jul 2024 14:02:01 +0000</pubDate>                                                                            <category><![CDATA[Gaming]]></category>
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                                                                                        <media:text><![CDATA[Stalker 2 delayed; unreal engine 5 game]]></media:text>
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                                                            <title><![CDATA[ I love Pixar's heartwarming Inside Out 2 illustration ]]></title>
                                                                                                                <dc:content><![CDATA[ <p>Inside Out 2 has officially surpassed Frozen 2 as the highest-grossing animated film of all time and to celebrate, Disney has released two pieces of custom commemorative artwork. In a mashup of Disney-Pixar goodness, the exclusive art is a heartfelt homage to the studios' animation reign, proving they're not set to let it go anytime soon.</p><p>Known for their touching storylines and iconic <a data-analytics-id="inline-link" href="https://www.creativebloq.com/character-design/tips-5132643">character design</a>, Frozen 2 and Inside Out 2 are standout examples of Disney-Pixar's boundless creative evolution. Combining two of Disney-Pixar's most iconic films, these candid stripped-back illustrations are a delightful treat for fans and a wholesome celebration of this momentous achievement.</p>
<div class="instagram-embed"><blockquote class="instagram-media" data-instgrm-captioned data-instgrm-version="6" style="width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><p><a href="https://www.instagram.com/p/C9z7UcpPZWW/" target="_blank">A post shared by Pixar (@pixar)</a></p><p>A photo posted by  on </p></blockquote></div>
<p>Taking to <a data-analytics-id="inline-link" href="https://www.instagram.com/p/C9z7UcpPZWW/" target="_blank">Instagram</a>, Pixar shared a custom illustration featuring Inside Out's emotions crew crowded around a large number one. Below, a message from Director Kelsey Mann and producer Mark Nielsen reads: "We are absolutely blown away by all the love for Inside Out 2 from around the world. Thank you for joining us on this incredible emotional rollercoaster”.</p><p>On <a data-analytics-id="inline-link" href="https://x.com/DisneyAnimation/status/1816142026922156399" target="_blank">X</a>, Disney shared a heartfelt illustration of Arendelle royalty Anna and Elsa passing the torch to Joy and Anxiety – propped up by a proud-looking Olaf the snowman. "Everyone from Arendelle and Walt Disney Animation Studios is sending warm hugs to all of Pixar on their incredible achievement as Inside Out 2 becomes animation’s biggest movie ever," the tweet reads.</p>
<div class="see-more see-more--clipped"><blockquote class="twitter-tweet hawk-ignore" data-lang="en"><p lang="en" dir="ltr">Everyone from Arendelle and Walt Disney Animation Studios is sending warm hugs to all of @Pixar on their incredible achievement as Inside Out 2 becomes animation’s biggest movie ever. https://t.co/LuOIDRz6Gm pic.twitter.com/XpFjr7hPjk<a href="https://twitter.com/cantworkitout/status/1816142026922156399">July 24, 2024</a></p></blockquote><div class="see-more__filter"></div></div>
<p>For more Disney news, check out the <a data-analytics-id="inline-link" href="https://www.creativebloq.com/features/disney-animation-secrets">mind-blowing Disney animation secrets</a> that might surprise even the biggest Disney fans. If you're after more creative inspiration, check out <a data-analytics-id="inline-link" href="https://www.creativebloq.com/advice/understand-the-12-principles-of-animation">Disney's 12 principles of animation</a> to learn how to recreate the studio's iconic style.</p>
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                                                                                                                                            <link>https://www.creativebloq.com/art/disney-inside-out</link>
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                            <![CDATA[ It celebrates a huge box office milestone. ]]>
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                                                                        <pubDate>Thu, 25 Jul 2024 12:00:00 +0000</pubDate>                                                                            <category><![CDATA[Art]]></category>
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                                                            <media:credit><![CDATA[Disney Animation via X]]></media:credit>
                                                                                        <media:text><![CDATA[Disney&#039;s illustrated homage to Pixar&#039;s Inside Out 2]]></media:text>
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                                                            <title><![CDATA[ Why a simple iPhone setting is delighting the dumbphone community ]]></title>
                                                                                                                <dc:content><![CDATA[ <p>I&apos;m not alone in often dreaming of throwing my iPhone down a well, buying a &apos;dumbphone&apos;, moving into a cabin into the woods and recording a seminal solo acoustic indie-folk album (sorry, got a bit carried away there). The internet is full people who, alarmed at their smartphone use, are growing increasingly &apos;dumbphone&apos; curious. But what if there was a way to  curb your smartphone addiction without the help of a nearby well? </p><p>Users are discovering a feature within the Settings menu of 2023&apos;s iOS 17 update that transforms the iPhone UI into something much simpler and more restrictive. Assistive Access is ostensibly aimed at those with cognitive disabilities, providing "more focussed features". But the dumbphone community is embracing it with open arms.  </p>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="T339brzPYxxWbJ4xHbJmNE" name="iphone.jpg" alt="iPhone 15 Pro" src="https://cdn.mos.cms.futurecdn.net/T339brzPYxxWbJ4xHbJmNE.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Assistive Access presents a simplified version of the iOS UI </span><span class="credit" itemprop="copyrightHolder">(Image credit: Apple/Future)</span></figcaption></figure>
<p>With <a data-analytics-id="inline-link" href="https://support.apple.com/en-my/guide/assistive-access-iphone/iphb86e84e2b/ios#:~:text=Assistive%20Access%20offers%20ways%20for,or%20as%20a%20video%20selfie." target="_blank">Assistive Access</a>, items onscreen are bigger, features are more focused, and it’s easier to navigate and understand what actions are possible. But perhaps best of all, you can choose exactly which apps appear (or more importantly, don&apos;t appear) when the mode is enabled.</p><p>"I dig this," one user in the r/Dumbphone community comments. "It allows me the functionality of my smart phone, but when this mode is on, zero distractions." Another adds, "This is basically what a lot of people here are asking for. It "dumbs down" the smartphone experience to the bare minimum. No unnecessary features or distractions."</p>
<div class="see-more see-more--clipped"><blockquote class="twitter-tweet hawk-ignore" data-lang="en"><p lang="en" dir="ltr">You don't need a dumbphone to cut down on distractions, Assistive Access on iPhone basically does the same thing. pic.twitter.com/2IchwbHA8u<a href="https://twitter.com/cmirza/status/1769544651290398747">March 18, 2024</a></p></blockquote><div class="see-more__filter"></div></div>
<p>I&apos;ve been using the feature for a few days, and can vouch for its effectiveness as deterrent – even though that&apos;s hardly what the feature was designed for in the first place. With such a simplistic UI, the most addictive apps gone, and a great big &apos;BACK&apos; button slapped at the bottom of every app, it&apos;s missing pretty much all of the seductive UI design touches that proliferate the normal version of iOS.</p>
<h2 id="how-to-active-assistive-access-on-ios-17-2">How to active Assistive Access on iOS 17:</h2>
<ul><li>Open the <strong>Settings app</strong> on an iPhone or iPad.</li><li>Tap <strong>Accessibility</strong>.</li><li>Scroll down and tap <strong>Assistive Access</strong>.</li><li>Tap <strong>Set Up Assistive Access</strong> > <strong>Continue</strong>.</li></ul>
<p>Now you can customise the feature, from choosing between grid and list mode for app icons, and selecting which apps are permitted to appear in Assistive Access mode. Once the mode is enabled, you&apos;ll need to tap the Power button three times and enter your passcode to disable it (which is enough friction for me to think twice about whether I <em>really</em> want to disable it to check my emails). </p><p>2024 is starting to feel like the year of the dumbphone. From cases that <a data-analytics-id="inline-link" href="https://www.creativebloq.com/news/tinypod-apple-watch">turn the Apple Watch into a tiny mobile</a> to the rerelease of the classic <a data-analytics-id="inline-link" href="https://www.creativebloq.com/news/y2k-mobile-phone-design-nostalgia">Nokia 3210</a>, the smartphone supremacy might just be showing a few (tiny) signs of retreat. </p>

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                                                                                                                                            <link>https://www.creativebloq.com/tech/phones-tablets/why-a-simple-iphone-setting-is-delighting-the-dumbphone-community</link>
                                                                            <description>
                            <![CDATA[ Assistive Access could cure your smartphone addiction. ]]>
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                                                                        <pubDate>Thu, 25 Jul 2024 11:02:16 +0000</pubDate>                                                                            <category><![CDATA[Phones &amp; Tablets]]></category>
                                            <category><![CDATA[Tech]]></category>
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                                                            <title><![CDATA[ Wait, the Olympic rings weren't always the same colours? ]]></title>
                                                                                                                <dc:content><![CDATA[ <p>The Paris 2024 Olympic Games are about to commence, and we&apos;ll soon be seeing a lot of the Olympic rings, the emblem that has accompanied the world&apos;s greatest sporting spectacle for over a century.</p><p>The Olympic rings have long been one of the most recognised <a data-analytics-id="inline-link" href="https://www.creativebloq.com/news/best-sports-logos-all-time">sports logos</a> in the world. But many people are surprised to learn that they haven&apos;t always looked exactly as they do today (the image above) The design has been tweaked twice since the rings were created back in 1913 (also see our pieces on the <a data-analytics-id="inline-link" href="https://www.creativebloq.com/design/logos-icons/the-first-paris-olympics-logo-was-pretty-wild">first Olympics logo</a> and the <a data-analytics-id="inline-link" href="https://www.creativebloq.com/design/logos-icons/the-best-olympics-logos-of-all-time">best Olympics logos</a> of all time).</p>
<h2 id="the-history-of-the-olympic-rings-design-2">The history of the Olympic rings design</h2>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:56.30%;"><img id="YsEXWNMm7iearvGvg8Y8tN" name="original Olympic rings.jpg" alt="The original Olympic rings design" src="https://cdn.mos.cms.futurecdn.net/YsEXWNMm7iearvGvg8Y8tN.jpg" mos="" align="middle" fullscreen="" width="1000" height="563" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The original version of the Olympic rings design used different shades of the colours we're familiar with today </span><span class="credit" itemprop="copyrightHolder">(Image credit: International Olympic Committee)</span></figcaption></figure>
<p>The first Olympic rings design featuring five interlocking rings, coloured blue, yellow, black, green, and red was created in 1913 by Pierre de Coubertin, the co-founder and second president of the International Olympic Committee. They were used for the first time at the 1920 Summer Olympics in Antwerp after the 1914 games were cancelled due to World War I.</p>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2835px;"><p class="vanilla-image-block" style="padding-top:56.01%;"><img id="tXZTwHPP7pK2Bhe7SxFh4a" name="1721852217.jpg" alt="The original sketch of the Olympic rings" src="https://cdn.mos.cms.futurecdn.net/tXZTwHPP7pK2Bhe7SxFh4a.jpg" mos="" align="middle" fullscreen="" width="2835" height="1588" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Coubertin's original design for the Olympic rings </span><span class="credit" itemprop="copyrightHolder">(Image credit: International Olympic Committee)</span></figcaption></figure>
<p>It&apos;s likely that Coubertin was inspired by the logo of the French sports association USFSA, which he was also involved in founding. The USFSA used two rings in the French colours of red and blue. For the Olympics, Coubertin chose five rings as a simplified representation of the five inhabited continents: Africa, America, Asia, Europe, and Oceania. He also ensured the colours (including the white background) included those of every competing country&apos;s flag (only twenty-eight nations participated at that time), making it a truly international emblem.</p><p>The original design is immediately recognisable today, but compared closely, the colours and the composition are slightly different. The blue and yellow in particular much starker hues, while the rings are thicker.</p>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:56.30%;"><img id="F7GbV3gFNCYqcmBLzV3DkN" name="Olympic rings with white rings.jpg" alt="The old Olympic rings design" src="https://cdn.mos.cms.futurecdn.net/F7GbV3gFNCYqcmBLzV3DkN.jpg" mos="" align="middle" fullscreen="" width="1000" height="563" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">From 1986 until 2010, there were gaps where the Olympic rings interlink </span><span class="credit" itemprop="copyrightHolder">(Image credit: International Olympic Committee)</span></figcaption></figure>
<p>The first tweak came when the International Olympic Committee standardised the design of the Olympic rings in 1981 with thinner lines, a lighter shade of blue and a darker shade of yellow. Spaces were also added between the rings. In 2010, the spaces were removed, making the rings today more similar to Coubertin&apos;s original design.</p><p>Do the Olympic rings have any connection with ancient Greece? Sadly no. This was a myth that began in the 1950s when two American authors came across a milestone in Delphi that had been used in a torchbearers&apos; ceremony for the 1936 Berlin Olympic games. They mistakenly believed it to date back to the times of ancient Greece.</p><p>Nor does each ring have a specific meaning. The 1949–50 edition of the IOC&apos;s Green Booklet stated that each colour corresponded to a particular continent: "blue for Europe, yellow for Asia, black for Africa, green for Australia, and red for America". That claim was dropped in 1951 owing to a lack of evidence that this was what Coubertin had intended. Olympic Charter, Rule 8 merely states that “The Olympic symbol expresses the activity of the Olympic Movement and represents the union of the five continents and the meeting of athletes from throughout the world at the Olympic Games.”</p><p>For more sporting design news, see the new <a data-analytics-id="inline-link" href="https://www.creativebloq.com/design/logos-icons/the-new-raiders-logo-is-as-sharp-as-a-blade">Las Vegas Raiders logo</a> and the controversy over the <a data-analytics-id="inline-link" href="https://www.creativebloq.com/design/branding/putting-the-red-bull-logo-on-the-leeds-united-kit-wasnt-a-great-idea">Red Bull logo on Leeds United&apos;s kit</a>.</p>
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                                                                                                                                            <link>https://www.creativebloq.com/design/graphic-design/wait-the-olympic-rings-werent-always-the-same-colours</link>
                                                                            <description>
                            <![CDATA[ With Paris 2024 about to commence, we look back at the history of the Olympic rings design. ]]>
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                                                                        <pubDate>Thu, 25 Jul 2024 10:00:18 +0000</pubDate>                                                                            <category><![CDATA[Graphic Design]]></category>
                                            <category><![CDATA[Design]]></category>
                                                                        <author><![CDATA[ joe.foley@futurenet.com (Joe Foley) ]]></author>                                                                                                                        <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6xhuNHHrazxvSvQFEfvA3P.jpg">
                                                            <media:credit><![CDATA[International Olympic Committee]]></media:credit>
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                                                            <title><![CDATA[ I'm the poster child of Cadbury’s classic ads thanks to this AI tool ]]></title>
                                                                                                                <dc:content><![CDATA[ <p>Confectionery connoisseur Cadbury has revealed an AI tool that makes you the face of its ads. In celebration of its 200th anniversary, Cadbury&apos;s latest AI-powered campaign reimagines some of its most iconic <a data-analytics-id="inline-link" href="https://www.creativebloq.com/inspiration/print-ads-1233780">print ads</a> from across the decades, letting you discover your &apos;Cadbury Era&apos;.</p><p>Cadbury&apos;s long legacy has always hinged on a strong heritage, building itself as a brand rooted in timeless tradition. This playful blend of vintage design and modern technology not only showcases Cadbury&apos;s contemporary evolution but proves that its consumers have always been at the heart of the brand.</p>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="CDcnpQsokVma3mpbZpi8N8" name="2-4" alt="My Cadbury Era campaign" src="https://cdn.mos.cms.futurecdn.net/CDcnpQsokVma3mpbZpi8N8.png" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Cadbury/VCCP)</span></figcaption></figure>
<p>Created in collaboration with <a data-analytics-id="inline-link" href="https://www.vccp.com/" target="_blank">VCCP London</a>, the <a data-analytics-id="inline-link" href="https://myera.cadbury.co.uk/">My Cadbury Era</a> campaign centres around the AI tool built by digital agency <a data-analytics-id="inline-link" href="https://wearebernadette.co/" target="_blank">Bernadette</a>. By uploading a simple selfie, users can transport themselves into a selection of Cadbury's most iconic ads, with customisation options for added authenticity. As an extra bonus, once you've generated your personal AI poster you'll be added to a prize draw to win a tasty £200.</p><p>So how does it work exactly? Once you've selected from the seven vintage poster options, you're invited to select your skin tone and whether you'd like to appear masculine, feminine or gender-neutral. After you've popped in your details and uploaded your selfie, the rest is left up to the magic of Stable Diffusion. Unfortunately, it's not an instantaneous process and it can take a while to generate your image, but in the meantime, you can busy yourself by snooping at other people's creations.</p>
<div class="youtube-video" data-nosnippet ><div class="video-aspect-box"><iframe data-lazy-priority="low" data-lazy-src="https://www.youtube.com/embed/LTTT0WxclDk" allowfullscreen></iframe></div></div>
<p>"My Cadbury Era is a product of human design and creativity which was boosted by Gen-AI technology to make something that wasn’t previously possible - using cutting edge techniques to bring something from the archives up to date and into a modern environment,” says Jonny Goodall, chief design officer at Bernadette according to <a data-analytics-id="inline-link" href="https://www.vccp.com/work/cadbury/my-cadbury-era" target="_blank">VCCP's case study</a>.</p><p>While I'm a little upset that I won't be Cadbury's new <em>official</em> poster child, I appreciate the amusement of my face being pasted onto one of its iconic vintage posters. If you'd like to try the tool for yourself, head to the <a data-analytics-id="inline-link" href="https://myera.cadbury.co.uk/" target="_blank">My Cadbury Era website</a> and for more vintage design inspiration, check out the <a data-analytics-id="inline-link" href="https://www.creativebloq.com/features/best-adverts-of-1950s">best adverts of the 1950s</a> and the <a data-analytics-id="inline-link" href="https://www.creativebloq.com/features/best-adverts-of-1960s">best adverts of the 1960s</a>.</p>
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                                                                                                                                            <link>https://www.creativebloq.com/ai/cadbury-ai</link>
                                                                            <description>
                            <![CDATA[ I’m in my “Cadbury Era". ]]>
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                                                                        <pubDate>Thu, 25 Jul 2024 06:00:00 +0000</pubDate>                                                                            <category><![CDATA[Advertising]]></category>
                                            <category><![CDATA[Creative Inspiration]]></category>
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                                                            <title><![CDATA[ The new Mazda logo was long overdue ]]></title>
                                                                                                                <dc:content><![CDATA[ <p>The new Mazda logo has to be the least surprising design news of the week, but it's well overdue. The Japanese brand has been trying to move upmarket, but it's been doing so with a logo from the 1990s that's starting to look very dated.</p><p>The company has now trademarked a flatter Mazda logo with a very slightly more angular shape. The new approach takes the same direction as pretty much every other <a data-analytics-id="inline-link" href="https://www.creativebloq.com/news/best-car-logos-rebrands-2022">car logo redesign</a> we've seen in the past five years, but it makes perfect sense for a brand that aims to modernise.</p>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:56.30%;"><img id="iBTcSqmjmHBD6JJJ4BWpRb" name="Mazda logo.jpg" alt="Mazda logo" src="https://cdn.mos.cms.futurecdn.net/iBTcSqmjmHBD6JJJ4BWpRb.jpg" mos="" align="middle" fullscreen="" width="1000" height="563" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The current Mazda logo (left) and the new flatter design (right) </span><span class="credit" itemprop="copyrightHolder">(Image credit: Mazda )</span></figcaption></figure>
<p>As depicted in a <a data-analytics-id="inline-link" href="https://chizai-watch.com/t/2024075239?d=20240722&x=1&c=%E7%AC%AC12%E9%A1%9E&a=Mazda+Motor+Corporation" target="_blank">trademark application in Japan</a>, the apparent new Mazda logo design is hardly a massive departure. It retains the winged 'M' but now with a more circular outer ring and more angular wings. The company hasn't confirmed what the design will be used for, but I expect it will be part of a broader global rebrand.</p><p>That would be unlikely to surprise many people. We've seen everyone from <a data-analytics-id="inline-link" href="https://www.creativebloq.com/news/bmw-rebrand-best-of-2020">BMW</a> to <a data-analytics-id="inline-link" href="https://www.creativebloq.com/news/new-citroen-logo">Citroen</a> and <a data-analytics-id="inline-link" href="https://www.creativebloq.com/news/new-skoda-logo">Skoda</a> ditch the three dimensional look for a flat design. Minimalist logos are the order of the day, partly because of fashion but mainly because of digital platforms and the need for a logo to be easy to reproduce at small sizes (see our pick of the <a data-analytics-id="inline-link" href="https://www.creativebloq.com/inspiration/7-best-car-logos-of-all-time">best car logo designs</a> overall). </p><p>But, while the new logo might not reinvent the wheel, it does the job. It's recognisable (unlike the <a data-analytics-id="inline-link" href="https://www.creativebloq.com/news/kia-logo">Kia logo</a>), and it would serve Mazda's efforts to shift its brand appeal from a young audience to focus on a higher-end market. Mazda's existing logo was last tweaked in 2015, when the logotype was shifted under the mark, but the brand symbol itself remains unchanged since 1997, and that's fairly apparent in the dated 3D look. A more stripped down minimalist look is a better fit for the luxury market that it's now aiming at.</p><p>For more logo design news, see the <a data-analytics-id="inline-link" href="https://www.creativebloq.com/design/logos-icons/the-first-paris-olympics-logo-was-pretty-wild">first Paris OIympics logo</a> and the new <a data-analytics-id="inline-link" href="https://www.creativebloq.com/design/logos-icons/15-years-after-the-worst-rebrand-in-history-tropicana-is-trying-again">Tropicana logo.</a></p>
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                                                                                                                                            <link>https://www.creativebloq.com/design/logos-icons/it-seems-mazda-is-joining-the-decades-big-trend-in-car-logo-design</link>
                                                                            <description>
                            <![CDATA[ The change of look follows the trend in car logo design. ]]>
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                                                                        <pubDate>Thu, 25 Jul 2024 04:00:08 +0000</pubDate>                                                                            <category><![CDATA[Logos &amp; Icons]]></category>
                                            <category><![CDATA[Design]]></category>
                                            <category><![CDATA[Graphic Design]]></category>
                                            <category><![CDATA[Branding]]></category>
                                                                        <author><![CDATA[ joe.foley@futurenet.com (Joe Foley) ]]></author>                                                                                                                        <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/KBPuU9xWBpwbuuRuujEVHb.jpg">
                                                            <media:credit><![CDATA[Ryno Marais via Unsplash]]></media:credit>
                                                                                        <media:text><![CDATA[Mazda logo]]></media:text>
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                                                            <title><![CDATA[ Creatives –Adobe wants to win you back with 40% off on Creative Cloud apps ]]></title>
                                                                                                                <dc:content><![CDATA[ <p>If you&apos;re a creative individual then chances are you&apos;ve heard of Adobe apps, right? The company is offering 40% off the standard price of its annual <a data-analytics-id="inline-link" href="https://adobe.createsend1.com/t/r-l-tdjudkdd-l-r/" target="_blank" rel="nofollow">Creative Cloud All Apps plan</a> right now for individuals on their first year of subscription. This discount brings the price down to as low as $35.99 per month (previously $59.99/mo) and $395.93 per year prepaid. </p><p><strong>Heads up: this deal ends on August 4th, 2024.</strong></p><p>This is a total bargain if you ask us, and a $24 per month <a data-analytics-id="inline-link" href="https://www.creativebloq.com/deals/adobe-creative-cloud-discount">discount on a Creative Cloud subscription</a> adds up to $288 saved over the course of a year. This is especially great considering that the bundle includes 20+ essential creative apps for artists with must-haves like Photoshop, Illustrator, Lightroom, Premiere Pro and Acrobat Pro. </p><p>Your Creative Cloud subscription will also let you benefit from 100GB of cloud storage, the latest generative AI tools (with an allowance of 1,000 generative AI credits per month), step-by-step tutorials, a free website with Adobe Portfolio, the ability to showcase your work via Behance, and not forgetting access to the Creative Cloud Libraries to manage your digital assets. </p>
<div class="product"><a data-dimension112="649685ae-1383-4fa9-8be4-a3bd0ed51e3a" data-action="Deal Block" data-label="Adobe Creative Cloud: $35.99 per month" data-dimension48="Adobe Creative Cloud: $35.99 per month" href="https://www.adobe.com/creativecloud/plans.html" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:300px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="CSxYLj2gVcfoZq4vcFTon8" name="cc.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/CSxYLj2gVcfoZq4vcFTon8.jpg" mos="" align="middle" fullscreen="" width="300" height="300" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><strong>Adobe Creative Cloud: </strong><a href="https://adobe.createsend1.com/t/r-l-tdjudkdd-l-r/" target="_blank" rel="nofollow" data-dimension112="649685ae-1383-4fa9-8be4-a3bd0ed51e3a" data-action="Deal Block" data-label="Adobe Creative Cloud: $35.99 per month" data-dimension48="Adobe Creative Cloud: $35.99 per month">$35.99 per month</a> (previously $59.99/mo)<strong><br>
Save over $24/pm or $288 yearly with this subscription: </strong></p>
<p>The Adobe Creative Cloud All Apps suite is used across the industry by artists, designers, photographers, and other creatives to produce amazing results. We see Adobe deals crop up fairly regularly, but this one is a great way to get back-to-school ready. <br>
<strong>The deal ends August 4, 2024.</strong><a class="view-deal button" href="https://www.adobe.com/creativecloud/plans.html" target="_blank" rel="nofollow" data-dimension112="649685ae-1383-4fa9-8be4-a3bd0ed51e3a" data-action="Deal Block" data-label="Adobe Creative Cloud: $35.99 per month" data-dimension48="Adobe Creative Cloud: $35.99 per month">View Deal</a></p></div>
<p>Not sure the All Apps plan is for you? Adobe also has plenty of <a data-analytics-id="inline-link" href="https://www.adobe.com/uk/products/catalog.html" target="_blank" rel="nofollow">free trials available</a> for you to test out its advanced software before you fully commit. </p><p>No need for the full app suite? Take a look at our clever deals widget below for the best deals on Adobe software in your region right now. It updates 24/7, so be sure to check back if now isn&apos;t the right time to buy. </p>

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                                                                                                                                            <link>https://www.creativebloq.com/design/design-software/creatives-adobe-wants-to-win-you-back-with-40-off-on-creative-cloud-apps</link>
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                            <![CDATA[ That's a saving of $24 per month! ]]>
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                                                                        <pubDate>Wed, 24 Jul 2024 15:38:51 +0000</pubDate>                                                                            <category><![CDATA[Design Software]]></category>
                                            <category><![CDATA[Design]]></category>
                                                                        <author><![CDATA[ beth.nicholls@futurenet.com (Beth Nicholls) ]]></author>                                                                                                                        <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ym4fe8AVQA9UeWDA4VYdBb.jpg">
                                                            <media:credit><![CDATA[Adobe / Creative Bloq]]></media:credit>
                                                                                        <media:text><![CDATA[Creative Cloud app deals]]></media:text>
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                                                            <title><![CDATA[ One of Dell's best MacBook alternatives has a massive discount ]]></title>
                                                                                                                <dc:content><![CDATA[ <p>We rate Dell&apos;s XPS laptops as the best alternatives to MacBooks for creatives, and the latest 14-inch model is no exception. The Dell XPS 14 9440 combines power internals with an excellent display, and right now you can <a data-analytics-id="inline-link" href="https://www.bestbuy.com/site/dell-xps-14-14-5-3-2k-oled-touch-laptop-intel-core-ultra-7-evo-edition-32gb-memory-nvidia-geforce-rtx-4050-platinum/6575149.p" target="_blank" rel="nofollow">save $300 on high-spec configurations with dedicated Nvidia graphics at Best Buy</a>.</p><p>As an example, a configuration with a 13th-Gen Intel Core Ultra i7 processor, 32GB RAM, 1TBGB SSD and Nvidia GeForce RTX 4050 graphics is reduced from <del>$2,499</del> to $2,199. This is the option, I&apos;d go for, and it should chew through creative work, but there are similar discounts on other configurations if you need more or less RAM or storage, and <a data-analytics-id="inline-link" href="https://www.bestbuy.com/site/dell-xps-14-14-5-3-2k-oled-touch-laptop-intel-core-ultra-7-evo-edition-32gb-memory-nvidia-geforce-rtx-4050-platinum/6575149.p" target="_blank" rel="nofollow">$550 off the top-spec i9 RTX 4060 configuration</a>. </p><p>If you don&apos;t need the extra graphical prowess provided by a dedicated GPU, <a data-analytics-id="inline-link" href="https://www.amazon.com/Dell-XPS-9440-14-5-Notebook/dp/B0CP5Z2SXS" target="_blank" rel="nofollow">Amazon has over $350 off the XPS 14 with Intel Arc graphics, </a>which is reduced from $1,722 to $1,349.99.</p><p>This is a laptop that we included in our pick of the <a data-analytics-id="inline-link" href="https://www.creativebloq.com/tech/laptops/the-best-ai-laptops">best AI laptops</a>, where we praised its minimalist design and the excellent colour accuracy of its OLED touch display. See more details below.</p>
<h2 id="today-apos-s-best-dell-laptop-deal-2">Today&apos;s best Dell laptop deal</h2>
<div class="product"><a data-dimension112="7498aadb-772e-4942-9c2a-453bfb63c752" data-action="Deal Block" data-label="Dell XPS 14: 32GB RAM, Nvidia GeForce RTX 4050" data-dimension48="Dell XPS 14: 32GB RAM, Nvidia GeForce RTX 4050" href="https://www.bestbuy.com/site/dell-xps-14-14-5-3-2k-oled-touch-laptop-intel-core-ultra-7-evo-edition-32gb-memory-nvidia-geforce-rtx-4050-platinum/6575149.p" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1993px;"><p class="vanilla-image-block" style="padding-top:99.50%;"><img id="mVYfWrCPnt4TuxJwB9n7EB" name="1721833101.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/mVYfWrCPnt4TuxJwB9n7EB.jpg" mos="" align="middle" fullscreen="" width="1993" height="1983" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><a href="https://www.bestbuy.com/site/dell-xps-14-14-5-3-2k-oled-touch-laptop-intel-core-ultra-7-evo-edition-32gb-memory-nvidia-geforce-rtx-4050-platinum/6575149.p" target="_blank" rel="nofollow" data-dimension112="7498aadb-772e-4942-9c2a-453bfb63c752" data-action="Deal Block" data-label="Dell XPS 14: 32GB RAM, Nvidia GeForce RTX 4050" data-dimension48="Dell XPS 14: 32GB RAM, Nvidia GeForce RTX 4050"><strong>Dell XPS 14: 32GB RAM, Nvidia GeForce RTX 4050</strong></a><strong><br>
From: </strong><del>$2,499</del><strong><br>
Now: </strong><a href="https://www.dell.com/en-us/shop/dell-computer-laptops/xps-14-laptop/spd/xps-14-9440-laptop/usexchcto9440mtl02" target="_blank" rel="nofollow">$2,199 at Best Buy<br>
</a><strong>Save: </strong>$300</p>
<p><strong>Overview: </strong>Released last year, this is one of Dell's newest laptops. This is the configuration I would go for if I were looking for a MacBook alternative for general creative work, from photo editing to graphic design. But there are plenty of options to choose from, with discounts running all the way up to <a href="https://www.bestbuy.com/site/dell-xps-14-14-5-3-2k-oled-touch-laptop-intel-core-ultra-7-evo-edition-32gb-memory-nvidia-geforce-rtx-4050-platinum/6575149.p" target="_blank" rel="nofollow">$550 off the mighty i9, RTX 4060 configuration</a>, plus Amazon has <a href="https://www.amazon.com/Dell-XPS-9440-14-5-Notebook/dp/B0CP5Z2SXS" target="_blank" rel="nofollow">$373 off an option with integrated graphics</a> for those with less demanding software requirements.</p>
<p><strong>Key features:</strong>  Up to Intel Core Ultra 9 | Up to Nvidia GeForce RTX 4060 graphics | Up to 32GB RAM | Up to 4TB SSD | 3.2K OLED touch display | 3x Thunderbolt 4 / USB-C | headphone jack | microSDXC card reader</p>
<p><strong>Price history:</strong> These are the best prices we've seen yet for Dell's latest 14-inch MacBook rival, making them deals to grab, whichever configuration meets your needs.</p>
<p><strong>Price comparison:</strong> <a href="https://www.walmart.com/ip/Dell-XPS-14-9440-14-5-FHD-Laptop-Intel-Core-Ultra-7-Processor-155H-16GB-Memory-1TB-SSD-NVIDIA-GeForce-RTX-4050-Platinum/7660074293" target="_blank" rel="nofollow">Walmart $2,449</a></p>
<p><strong>Reviews:</strong> We included this laptop in our pick of the best of the crop of new AI laptops. We loved the colour accuracy of the 3.2K OLED screen and the sleek minimalist design. Our sister site <a href="https://www.techradar.com/computing/laptops/dell-xps-14" target="_blank">Techradar</a> gave it a 4.5-star review describing it as a MacBook alternative with fantastic performance.<a class="view-deal button" href="https://www.bestbuy.com/site/dell-xps-14-14-5-3-2k-oled-touch-laptop-intel-core-ultra-7-evo-edition-32gb-memory-nvidia-geforce-rtx-4050-platinum/6575149.p" target="_blank" rel="nofollow" data-dimension112="7498aadb-772e-4942-9c2a-453bfb63c752" data-action="Deal Block" data-label="Dell XPS 14: 32GB RAM, Nvidia GeForce RTX 4050" data-dimension48="Dell XPS 14: 32GB RAM, Nvidia GeForce RTX 4050">View Deal</a></p></div>
<p>Not found the Dell laptop deal you&apos;re looking for? Take a look below at the best Dell laptop deals in your region.</p>


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                                                                                                                                            <link>https://www.creativebloq.com/tech/laptops/one-of-dells-best-macbook-alternatives-has-a-massive-discount</link>
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                            <![CDATA[ Save up to $550 on the latest Dell XPS 14. ]]>
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                                                                        <pubDate>Wed, 24 Jul 2024 15:10:25 +0000</pubDate>                                                                            <category><![CDATA[Laptops]]></category>
                                            <category><![CDATA[Tech]]></category>
                                            <category><![CDATA[Computers]]></category>
                                                                        <author><![CDATA[ joe.foley@futurenet.com (Joe Foley) ]]></author>                                                                                                                        <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/3S6v7vcCMjekCTAiCx4H56.jpg">
                                                            <media:credit><![CDATA[Dell / Future]]></media:credit>
                                                                                        <media:text><![CDATA[Dell laptop deal]]></media:text>
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                                                            <title><![CDATA[ Infinix Note 40 Pro Plus review: Infinix outperforms its price range, again ]]></title>
                                                                                                                <dc:content><![CDATA[ <p>Infinix may not be the most famous brand out there, but after several years of cult fame in Asia and Africa, the Hong Kong-based budget brand is carving out a niche in the US with its stylish-looking Android phones elevating the budget camera phone market.</p><p>I was the recipient of a test unit of the company&apos;s latest model, the Infinix Note 40 Pro, following in the wake of previous models that have impressed me lately, including the GT 10 Pro and the Note 12 VIP, to see if it belonged among the <a data-analytics-id="inline-link" href="https://www.creativebloq.com/features/best-budget-camera-phones">best budget camera phones</a>.</p><p>Over the last few weeks, I&apos;ve used the Note 40 Pro+ Racing Edition (a special edition co-designed by carmaker BMW) alongside the Infinix Watch 3 SE smartwatch. I&apos;ve taken and edited photos and videos on it, logged my health metrics, used it for work video calls and tried out its gaming capabilities for good measure. And despite some (expected) niggles, after those weeks with it, my trust in the Infinix brand has only grown.</p>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4096px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="pU5iyo7tyYkPHVcDGC6xDP" name="Infinix Note 40 Pro Plus (13).jpg" alt="An Infinix Note 40 Pro Plus smartphone on a green sofa" src="https://cdn.mos.cms.futurecdn.net/pU5iyo7tyYkPHVcDGC6xDP.jpg" mos="" align="middle" fullscreen="" width="4096" height="2304" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure>
<h3 class="article-body__section" id="section-infinix-note-40-pro-key-specifications"><span>Infinix Note 40 Pro: Key specifications</span></h3>

<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4096px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="BxTc7F6HFQmcKfixQQKpnL" name="Infinix Note 40 Pro Plus (7).jpg" alt="An Infinix Note 40 Pro Plus smartphone on a green sofa" src="https://cdn.mos.cms.futurecdn.net/BxTc7F6HFQmcKfixQQKpnL.jpg" mos="" align="middle" fullscreen="" width="4096" height="2304" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure>
<h3 class="article-body__section" id="section-design-and-display"><span>Design and display</span></h3>
<p>The Infinix Note series has just gotten better and better at making phones that look way more expensive than they really are. The Racing Edition I got has a different back to the regular Note 40 Pro Plus, which is a leather-textured plastic. Here, we still have a composite lightweight material, but in keeping with the sports car theme of the phone, it&apos;s adorned with sleek lines and a silver finish (racing stripes make everything go faster, don&apos;t they?).</p><p>Like on the Note 12 VIP, we have a 6.78-inch curved AMOLED display here, which has been slightly updated from last year&apos;s Infinix cohort, with increased max brightness (up to 1300 nits now) and up to 120Hz refresh rate. </p><p>It&apos;s a really big, sharp and attractive display, especially at this price point (under £/$300), and it being an AMOLED, the contrast is magnificent, with true blacks and great colour reproduction. The resolution isn&apos;t quite iPhone 15 level, but still pretty great at 393ppi, with the 120Hz refresh rate keeping all videos buttery smooth to watch.</p><p>The camera notch at the back is rather big and bold, with a triple-cam setup alongside a fourth circle, a light which acts as both a flashlight and flashy notification light (which can be customised). The notch protrudes a fair bit, but the total thickness of the phone is still pretty reserved, at 8.1mm. </p><p>That said, this isn&apos;t exactly a compact phone, as the 16.4cm height means it will stick out of small trouser pockets (and slid out and down the side of my car seat with frustrating frequency, but that&apos;s a me problem, I think...) and while the curved screen does lend the handset a much more premium feel than the price tag will, my clumsy thumbs and their frequent accidental inputs helped me understand why some people prefer straight clearly framed edges and a flat display.</p>
<h3 class="article-body__section" id="section-features"><span>Features</span></h3>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4096px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="hSjVjWmnvU97mFG6gKrSPL" name="Infinix Note 40 Pro Plus (5).jpg" alt="An Infinix Note 40 Pro Plus smartphone on a green sofa" src="https://cdn.mos.cms.futurecdn.net/hSjVjWmnvU97mFG6gKrSPL.jpg" mos="" align="middle" fullscreen="" width="4096" height="2304" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure>
<p>In a reassuring keeping with tradition, one of the first things you notice when starting up the Android 14-powered (re-skinned as XOS 14) Note 40 Pro+ is lots and lots of bloatware. Thankfully, most of it is easily discarded (or ignored if you don&apos;t need to free up the precious extra storage), including the hateful Hola internet browser, which links will default towards until you change it (and get rid of the app). I do recommend keeping the My Health, WPS Office (it&apos;s decent, honest) and XTheme (to customise the look of your phone menus) apps.</p><p>To match the external design flair, the default menu has been designed in a BMW-inspired style too, with custom logos for several apps, including the gallery, compass, calendar, weather and others, as well as the phone/messages/camera trio in the bottom bar. It means the Google Chrome browser logo sticks out a bit like a sore thumb, but that&apos;s no different to Chrome anywhere, to be honest...</p><p>There&apos;s 5G on board, as is NFC for Google Wallet purposes, it supports wireless charging, and the triple camera setup boasts a 108MP lens on the main camera. </p><p>To keep costs down, the compromises are where you don&apos;t necessarily see them. It&apos;s got an older WiFi codec (WiFi 5 rather than 6 or 7) slightly smaller battery than more expensive alternatives at 4600mAh and no SD card slot or headphone port.</p><p>The Racing Edition is shipped in a gift box that includes a wireless charging pad (which you can charge up and take with you as a mini power bank), the XBuds 3 WE and the XWatch 3 WE smartwatch, along with a vanity collection that includes a branded wall plug, keychain, card wallet and sunglasses in a branded soft case. Because of course it does.</p>
<h3 class="article-body__section" id="section-infinix-xwatch-3-we"><span>Infinix XWatch 3 WE</span></h3>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4096px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="r9BjC5Y97a4GFfpRhF4WsM" name="Infinix Note 40 Pro Plus (11).jpg" alt="An Infinix Note 40 Pro Plus smartphone on a green sofa" src="https://cdn.mos.cms.futurecdn.net/r9BjC5Y97a4GFfpRhF4WsM.jpg" mos="" align="middle" fullscreen="" width="4096" height="2304" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure>
<p>The Infinix Note 40 Pro+ Racing Edition ships with the XWatch 3 WE, which I&apos;ve also tested alongside the phone. There&apos;s a pair of earbuds included too, the XBuds 3 WE, which do the job, with very decent sound quality, but as my ears are <a data-analytics-id="inline-link" href="https://www.creativebloq.com/news/panasonic-earbuds-i-can-use">famously incompatible with most earbuds</a> I am not in a position to professionally review those, as I couldn&apos;t wear them for long enough at a time to fairly evaluate them.</p><p>I can evaluate the XWatch 3 WE, though, which I&apos;ve worn alongside using this phone for over three weeks now. </p><p>And while it won&apos;t compete with the Apple Watch when it comes to the design, the external finish (the plastic strap has the BMW racing stripes but also a fairly cheap feel) or richness of features, it has a lot going for it. One thing is that it can continually measure your heart rate and blood oxygen levels, along with a fairly accurate step tracker and seamless integration with the My Health app on the phone. You can also use it as a trigger for the phone camera, read incoming messages, track your sleep (I need a lot more of it, apparently) and control Spotify, among a host of other functions, including the usual stopwatch and timer features, looking up weather data, oh and it tells you the time too.</p><p>I find it a real value addition to the overall user experience, and while yeah, you can definitely get better smartwatches, this one does everything I want out of one, and it all works as intended (and is an aesthetic match with the phone, which is nice too).</p>
<h3 class="article-body__section" id="section-cameras"><span>Cameras</span></h3>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4096px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="V6NEMpC4RoGLWgQzQdjtXM" name="Infinix Note 40 Pro Plus (9).jpg" alt="An Infinix Note 40 Pro Plus smartphone on a green sofa" src="https://cdn.mos.cms.futurecdn.net/V6NEMpC4RoGLWgQzQdjtXM.jpg" mos="" align="middle" fullscreen="" width="4096" height="2304" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure>
<p>There are three main cameras on the Infinix Note 40 Pro+, and a front-facing selfie camera. The specs are similar to last year&apos;s model, with a 108MP wide-angle lens, along with a 2MP ultrawide and 2MP macro. The front camera is 32MP and is identical to last year&apos;s model in the Note 12 VIP as far as I can tell.</p><p>Now, Infinix says the 108MP camera has an OIS (optical image stabiliser), but it does employ some digital work to achieve image stabilisation rather than purely optical tools, so take that with a grain of salt. </p><p>The output by that lens, though, is thoroughly decent, especially when you consider the amount of pixel-binning these high-spec-touting cameras often employ. Regular wide-angle pictures are nice and sharp, with lots of detail to work with in editing. The Portrait function lags a little behind giants like the Xiaomi 14, as is to be expected, but the macro lens impressed me (and fed my obsession with ultra-close-ups of insects and flowers and my cat&apos;s face). </p><p>The zoom is a digital offering here, but of perfectly good quality up to 3x, both when taking photos and videos. Video doesn&apos;t have 4K capabilities, I&apos;m afraid, but you have to expect some compromises for a sub-$300 phone in that department. To make up for it, the video-editing features in the camera and app offer the same pre-templated film formats that impressed me in last year&apos;s models, with a few feature upgrades. Conversely, the photo-editing app on board is rather basic, but the filters that are there offer up enough variety to keep your Instagram feed somewhat varied. </p>
<h3 class="article-body__section" id="section-performance-and-battery"><span>Performance and battery</span></h3>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4096px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="iTXGHoSiqZBviLWszu9xBM" name="Infinix Note 40 Pro Plus (10).jpg" alt="An Infinix Note 40 Pro Plus smartphone on a green sofa" src="https://cdn.mos.cms.futurecdn.net/iTXGHoSiqZBviLWszu9xBM.jpg" mos="" align="middle" fullscreen="" width="4096" height="2304" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure>

<p>When it came to benchmarking the Infinix Note 40 Pro+, I ran into some issues. Geekbench 6 CPU testing figures felt low, but looking at other benchmark figures online, I&apos;m now willing to accept that the MediaTek 7020 processor on board is just not that powerful. Further issues were encountered with Geekbench 6 GPU and AnTuTu benchmarking, where it refused to run some of the tests, thus making the results of those tests unrepresentative. </p><p>However, when using the phone for some gaming, I found I could run most lightweight games without issue, and the same applied to drawing and photo-editing apps, as well as streaming apps like Netflix and BBC iPlayer. </p><p>However, I did notice slight lagging in games requiring faster motion processing, and games like CSR 2 simply wouldn&apos;t run on the phone, so if you&apos;re a serious gamer (or power-hungry content creator), you might have to look elsewhere. </p><p>The speakers are &apos;tuned by JBL&apos; and the JBL logo is emblazoned on the top edge of the handset, but the performance is fairly mediocre. There&apos;s plenty of volume, but it&apos;s sorely lacking in bass output, leading to a fairly flat sound, especially when putting on rock or drum&apos;n&apos;bass. </p><p>The battery, for some reason, is smaller than in most of last year&apos;s models, and I found that with Bluetooth switched on (to connect to my smartwatch), a couple of gaming sessions and some video consumption, the battery drained to under 20% before the end of the day. Battery testing via AnTuTu gave me a battery life figure of 12 hours and 23 minutes, which sounds about right given my impressions of it.</p>
<h3 class="article-body__section" id="section-who-is-it-for"><span>Who is it for?</span></h3>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4096px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="8zYY79RtVVzA7HKSC7VmHQ" name="Infinix Note 40 Pro Plus (12).jpg" alt="An Infinix Note 40 Pro Plus smartphone on a green sofa" src="https://cdn.mos.cms.futurecdn.net/8zYY79RtVVzA7HKSC7VmHQ.jpg" mos="" align="middle" fullscreen="" width="4096" height="2304" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure>
<p>Casual users who want a stylish-looking phone without breaking the bank, who may want to use and post to social media, including TikTok, as well as watch media on the large, sharp screen it sports. Professional creatives, mobile game enthusiasts and content creators who need more processing power will have to step up to more expensive models.</p>
<h3 class="article-body__section" id="section-buy-it-if"><span>Buy it if:</span></h3>
<ul><li>You want a cheap phone that doesn't look cheap and has a decent camera</li><li>You want a phone for casual content creation and consumption</li><li>You like racing stripes</li></ul>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4096px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="LKhVtWnbezxCAVJp7fszEK" name="Infinix Note 40 Pro Plus (2).jpg" alt="An Infinix Note 40 Pro Plus smartphone on a green sofa" src="https://cdn.mos.cms.futurecdn.net/LKhVtWnbezxCAVJp7fszEK.jpg" mos="" align="middle" fullscreen="" width="4096" height="2304" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Future)</span></figcaption></figure>
<h3 class="article-body__section" id="section-don-t-buy-it-if"><span>Don't buy it if:</span></h3>
<ul><li>Bloatware annoys you</li><li>You need more power for video or computer processing</li><li>You need a premium camera on your phone</li></ul>
 ]]></dc:content>
                                                                                                                                            <link>https://www.creativebloq.com/tech/phones-tablets/infinix-note-40-pro-plus-review-infinix-outperforms-its-price-range-again</link>
                                                                            <description>
                            <![CDATA[ With slick design, a big, bright screen and an above-average camera, the Note 40 Pro is the latest Infinix to defy its budget price tag. Could use a little more oomph, though... ]]>
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                                                                        <pubDate>Wed, 24 Jul 2024 15:00:46 +0000</pubDate>                                                                            <category><![CDATA[Phones &amp; Tablets]]></category>
                                            <category><![CDATA[Tech]]></category>
                                                                        <author><![CDATA[ erlingur.einarsson@futurenet.com (Erlingur Einarsson) ]]></author>                                                                                                                        <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/r3xhjAZgYTQAvdbKbzeDjP.jpg">
                                                            <media:credit><![CDATA[Future]]></media:credit>
                                                                                        <media:text><![CDATA[An Infinix Note 40 Pro Plus smartphone on a green sofa]]></media:text>
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                                                            <title><![CDATA[ Listen up students! Grab a $150 Apple gift card with the purchase of a Mac or iPad ]]></title>
                                                                                                                <dc:content><![CDATA[ <p>Listen up students – Apple has launched a brand new promotional incentive giving away $100 - $150 (£80 - £120) gift cards with all eligible purchases of an iPad or Mac from its Apple Education Store. </p><p>Not familiar with this? A lot of people aren&apos;t aware that <a data-analytics-id="inline-link" href="https://www.creativebloq.com/news/apple-student-discount">Apple offers student discounts</a> to those in education, either as a verified student, teacher, or faculty, and it can be used by parents of students too. Apple&apos;s discounted education prices are available all year round, but this latest promotion will only run until September 30 in the US, and October 21 in the UK.</p><p>To benefit from these offers, all you need to do is head to the <a data-analytics-id="inline-link" href="https://www.apple.com/us-edu/store" target="_blank" rel="nofollow">Apple Education Store</a> site, where you should be instantly met with reduced educational pricing (stamped with the Education Savings symbol) on popular Apple products. This can be used to save big on all Apple products including the latest MacBooks and iPad Pro models. </p>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1466px;"><p class="vanilla-image-block" style="padding-top:56.21%;"><img id="Z77nKdZ8Kb94aGcNGpycRm" name="bts-edu-hero-202406.jpg" alt="Apple Student Discount" src="https://cdn.mos.cms.futurecdn.net/Z77nKdZ8Kb94aGcNGpycRm.jpg" mos="" align="middle" fullscreen="" width="1466" height="824" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Apple)</span></figcaption></figure>
<h2 id="apple-student-discount-promotion-2">Apple Student Discount promotion</h2>
<p>From now until September 30, Apple is offering an extra incentive for US students to invest in either a Mac or iPad for their studies by throwing in a gift card valued at<strong> $150</strong> with eligible Mac purchases, or a <strong>$100 gift card</strong> with iPad purchases.</p><p>UK students will get an £80 gift card with eligible iPad purchases, or if you buy a Mac, you&apos;ll be gifted with a £120 gift card from now until October 21, 2024. </p><p>But that&apos;s not all. In addition to this, both US and UK students can benefit from 20% off AppleCare+ to protect their new Apple device, as well as<strong> </strong>one month of free Apple Music and Apple TV+ subscriptions.</p><p>It&apos;s worth mentioning that the gift cards from the promotion cannot be used or applied towards your current purchase, and you must redeem your gift card after  <br>
the eligible purchase. It can then be used for future Apple orders.</p><p>For a walkthrough on what to expect when using the Apple Education Store, head to our <a data-analytics-id="inline-link" href="https://www.creativebloq.com/news/apple-student-discount">Apple Student Discount</a> guide which has everything you need to know. Prefer Samsung? Check out our <a data-analytics-id="inline-link" href="https://www.creativebloq.com/news/samsung-student-discount">Samsung Student Discount</a> guide instead. </p>
 ]]></dc:content>
                                                                                                                                            <link>https://www.creativebloq.com/tech/listen-up-students-grab-a-dollar150-apple-gift-card-with-the-purchase-of-a-mac-or-ipad</link>
                                                                            <description>
                            <![CDATA[ Get back-to-school ready this summer. ]]>
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                                                                        <pubDate>Wed, 24 Jul 2024 14:32:58 +0000</pubDate>                                                                            <category><![CDATA[Tech]]></category>
                                                                        <author><![CDATA[ beth.nicholls@futurenet.com (Beth Nicholls) ]]></author>                                                                                                                        <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Z77nKdZ8Kb94aGcNGpycRm.jpg">
                                                            <media:credit><![CDATA[Apple]]></media:credit>
                                                                                        <media:text><![CDATA[Apple Student Discount]]></media:text>
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                                                            <title><![CDATA[ Graphic designers want you to stop calling them rock stars ]]></title>
                                                                                                                <dc:content><![CDATA[ <p>We all know that graphic designers rock. Some even work in the service of rock, designing the <a data-analytics-id="inline-link" href="https://www.creativebloq.com/logo-design/band-logo-12121502">best band logos.</a> But are they literally rock stars? If we&apos;re going to be pedantic, they usually aren&apos;t – apart from Freddie Mercury, who had a diploma in Art and Graphic Design from Ealing College and took on the task of designing the Queen logo personally.</p><p>That doesn&apos;t stop clients calling graphic designers rock stars, even in job adverts. But, judging by a thread on Reddit, designers are getting fed up with being mistaken for successful performing artists.</p>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:56.30%;"><img id="hBf2ceTLry2iVouGMCqp3f" name="GettyImages-200153422-002.jpg" alt="An image of a rockstar, not a graphic designer" src="https://cdn.mos.cms.futurecdn.net/hBf2ceTLry2iVouGMCqp3f.jpg" mos="" align="middle" fullscreen="" width="1000" height="563" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Rock star (noun): a famous and successful singer or performer of rock music (Oxford Languages) </span><span class="credit" itemprop="copyrightHolder">(Image credit: Daly and Newton via Getty Images)</span></figcaption></figure>
<p>"Why do companies or clients call graphic designers rockstars?" ProgramExpress2918 asks in the Graphic Design subreddit. "It&apos;s the first industry in which I hear this." And the question has triggered an intense debate. </p><p>Some suggest ulterior motives are at play, and that the epithet is a strategy to make designers feel special in the hope of hiring them "on the cheap". Rockstar designers rarely get a rockstar income. "Rockstar = prepare to do 3-4 people’s jobs for the pay of a junior designer," one person wrote. It "means doing the work of a video editor, copywriter, web designer, UI/UX, social media manager etc, etc, all for the rate they pay interns," was another opinion.</p>
<blockquote class="reddit-card"  ><a href="https://www.reddit.com/r/graphic_design/comments/1ea7bzt/why_do_clientscompanies_call_graphic_designers">Why do clients/companies call graphic designers "rockstars"?</a> from <a href="https://www.reddit.com/r/graphic_design">r/graphic_design</a></blockquote><script async src="//embed.redditmedia.com/widgets/platform.js" charset="UTF-8"></script>
<p>Some commenting on the <a data-analytics-id="inline-link" href="https://www.reddit.com/r/graphic_design/comments/1ea7bzt/why_do_clientscompanies_call_graphic_designers/" target="_blank">subreddit</a> have more positive interpretations. It&apos;s "because we do crazy shit and they can’t even fathom how to accomplish it," one person suggested. "Often times in-house graphic designers are the only graphic designer in the entire company they work for and tend to be higher skilled as they have to fulfill many different design rolls. Also, their skills differ greatly from the rest of the company, so to the rest of the company, they seem special and able to do something others can&apos;t," someone else wrote.</p><p>Some designers do appear to have a rockstar lifestyle. It&apos;s "because some of us do cocaine to work long hours and smash groupies during lunch," one suggested. To which another designer replied: "The rest of us just take Vyvanse and eat lunch alone in our cars." Others noted a wider trend at play: as well as rock stars, some companies enjoy referring to design &apos;ninjas&apos; and &apos;wizards&apos;. And web developers who also design are &apos;unicorns&apos;, apparently. One person described securing a job as a &apos;design ninja&apos; when "in no way am I a 14th century assassin."</p><p>Personally, I&apos;m not sure this is exclusive to graphic design. I have on at least one occasion been referred to as a rockstar freelance journalist, which I thought particularly incongruous. It made it sound like I have a lifestyle like Hunter S Thompson. But whatever the reason, please stop people. Graphic designers have had enough. "I think it’s cringe, like an office calling itself a family," one person writes. "Dead ringer that the company thinks it&apos;s a &apos;fun job&apos; as opposed to a professional position. Expect to possibly be treated as such," someone else complains. Yes, graphic designers rock, but they are not rock stars.</p><p>For highlights of this weeks graphic design news, see the new <a data-analytics-id="inline-link" href="https://www.creativebloq.com/design/logos-icons/the-new-raiders-logo-is-as-sharp-as-a-blade">Raiders logo</a>, the new <a data-analytics-id="inline-link" href="https://www.creativebloq.com/design/logos-icons/it-seems-mazda-is-joining-the-decades-big-trend-in-car-logo-design">Mazda logo</a> and the <a data-analytics-id="inline-link" href="https://www.creativebloq.com/design/logos-icons/15-years-after-the-worst-rebrand-in-history-tropicana-is-trying-again">Tropicana rebrand</a>. Meanwhile, Adobe has just added <a data-analytics-id="inline-link" href="https://www.creativebloq.com/design/design-software/adobe-just-dropped-a-batch-of-new-photoshop-and-illustrator-tools">new Photoshop and Illustrator tools.</a></p>
 ]]></dc:content>
                                                                                                                                            <link>https://www.creativebloq.com/design/graphic-design/graphic-designers-want-you-to-stop-calling-them-rock-stars</link>
                                                                            <description>
                            <![CDATA[ Rockstar designers rarely get rockstar pay. ]]>
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                                                                        <pubDate>Wed, 24 Jul 2024 14:00:18 +0000</pubDate>                                                                            <category><![CDATA[Graphic Design]]></category>
                                            <category><![CDATA[Design]]></category>
                                                                        <author><![CDATA[ joe.foley@futurenet.com (Joe Foley) ]]></author>                                                                                                                        <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/YenzhoRaeDTA8bcPzoZkUf.jpg">
                                                            <media:credit><![CDATA[Tom Wilde via Getty Images]]></media:credit>
                                                                                        <media:text><![CDATA[An image of a rockstar, not a graphic designer]]></media:text>
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                                                            <title><![CDATA[ I just learned that artists used to compete in the modern Olympics ]]></title>
                                                                                                                <dc:content><![CDATA[ <p>Last night, a documentary about the modern Olympic Games taught me something new. The modern Olympic Games used to award medals for art. Alongside the curling, hurdling and general running around, events were also held for artistic pursuits like sculpture. And this wasn't even a short-lived phenomenon – these events went on for the entire first four decades of its life, from 1912 to 1948 (see some of these logos from this period in our <a data-analytics-id="inline-link" href="https://www.creativebloq.com/design/logos-icons/the-best-olympics-logos-of-all-time">best Olympic logos</a> roundup).</p><p>As long as the pieces were inspired by athletics, you could enter painting, sculpture, architecture, music and literature to be considered for gold, silver and bronze medals. This was inspired by the Ancient Olympic Games, which also saw artists competing alongside athletes. But why was this part of the games abandoned in 1948 – and is there a chance of creativity returning? We could <em>so </em>see a medal for on-the-spot graphic design or 3D modelling.</p>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2812px;"><p class="vanilla-image-block" style="padding-top:63.41%;"><img id="Frw2Rm7fj5zkfzaGwJ4ycP" name="GettyImages-517725694" alt="Hand drawn illustration of ancient olympic games" src="https://cdn.mos.cms.futurecdn.net/Frw2Rm7fj5zkfzaGwJ4ycP.jpg" mos="" align="middle" fullscreen="" width="2812" height="1783" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">An ancient Olympic stadium </span><span class="credit" itemprop="copyrightHolder">(Image credit: Getty Images)</span></figcaption></figure>
<p>Though the inclusion of art was vitally important to the founder of the modern Olympic Games, Baron Pierre de Coubertin who (quite rightly in our humble opinion) saw it as the only way to display a truly well rounded picture of civilised culture, it was ditched mid-20th century. This means London was the last city to see the art awarded.</p><p>The then-President of the International Olympic Committee (IOC) was super-keen on the Olympics being as unswayed by money as possible, so the restrictions were that <a data-analytics-id="inline-link" href="https://www.smithsonianmag.com/arts-culture/when-the-olympics-gave-out-medals-for-art-6878965/">artists and athletes had to be of amateur status</a>. This conflicted with an artist&apos;s need to make money from their art to, you know, survive and stuff – and led to the issue of the Olympic Medal being seen as an endorsement or advert for their work. So, in the end, the art events were scrapped in 1948.</p>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="WV6Vozv28sChDcr7Q6rNL8" name="winter medals.jpg" alt="The silver, gold and bronze medals for the Bejing Winter Olympics" src="https://cdn.mos.cms.futurecdn.net/WV6Vozv28sChDcr7Q6rNL8.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Imagine getting one of these for a painting. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Beijing Organizing Committee for the 2022 Olympic and Paralympic Winter Games)</span></figcaption></figure>
<p>So there you are. If you were living in the 36 years between the modern Olympic Games&apos; inception and shortly after World War 2 (and you had an income stream aside from art) you could be the owner of an Olympic medal. For now you&apos;ll have to just admire these <a data-analytics-id="inline-link" href="https://www.creativebloq.com/news/paris-olympics-poster-2024">Olympic and Paralympic Games posters</a> (and graphic designers can enter the <a data-analytics-id="inline-link" href="https://www.creativebloq.com/design/graphic-design/the-brand-impact-awards-2024-are-open-for-entries">Brand Impact Awards</a>, of course).</p><p>Learn more about <a data-analytics-id="inline-link" href="https://www.smithsonianmag.com/arts-culture/when-the-olympics-gave-out-medals-for-art-6878965/">art at the Olympics at the Smithsonian website</a>.</p>
 ]]></dc:content>
                                                                                                                                            <link>https://www.creativebloq.com/art/traditional-art/how-the-olympics-used-to-award-art-medals</link>
                                                                            <description>
                            <![CDATA[ Medals for painting, sculpture and more. ]]>
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                                                                        <pubDate>Wed, 24 Jul 2024 12:43:57 +0000</pubDate>                                                                            <category><![CDATA[Traditional Art]]></category>
                                            <category><![CDATA[Art]]></category>
                                                                        <author><![CDATA[ georgia.coggan@futurenet.com (Georgia Coggan) ]]></author>                                                                                                                        <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/at55SZKa9w8NzQmDhzNEBB.jpg">
                                                            <media:credit><![CDATA[Heritage Images via Getty Images]]></media:credit>
                                                                                        <media:text><![CDATA[The London 1948 Olympic Games souvenir poster]]></media:text>
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                                                            <title><![CDATA[ I'm marvelling at this stunning superhero art ]]></title>
                                                                                                                <dc:content><![CDATA[ <p>With the recent release of Deadpool and Wolverine, it seems the world has gone a little superhero mad. To commemorate this comic book craze, photographer <a data-analytics-id="inline-link" href="https://www.instagram.com/adambirdyy/" target="_blank">Adam Bird</a> has created a custom superhero design, inspired by London's towering city skyline. We caught up with Adam to find out how he created his own fantasy Marvel superhero, from its conception to the stunning movie poster-style final design.</p><p>Created in collaboration with Adobe, Adam's Skyline concept uses <a data-analytics-id="inline-link" href="https://www.creativebloq.com/features/everything-you-need-to-know-about-adobe-firefly">Adobe Firefly</a> to create a brooding superhero scene that rivals Gotham's own Dark Knight. Among the rise in<a data-analytics-id="inline-link" href="https://www.creativebloq.com/buying-guides/best-ai-art-generators"> AI image generators</a>, Firefly stands out as Adobe's ethical answer to AI art. Providing an innovative suite of generative AI tools, it's the natural choice for creatives looking to level up their workflow.</p>
<section class="article__schema-question"><h3>What inspired your original concepts? </h3><article class="article__schema-answer"><p>When envisioning my ideal superhero, I imagined someone surveying the city from above. Given my surname, Bird, it felt appropriate for the superhero to possess avian powers. This includes the ability to fly, enhanced vision, and the capability to communicate with and summon flocks of birds to assist in combat.  </p><p>The idea of a character who can soar through the skies and keep watch over the city resonated with me deeply. Birds are often seen as symbols of freedom and perspective, and I wanted my superhero to embody those qualities, providing a unique vantage point from which to protect and serve the urban landscape.  </p><p>With Adobe Firefly’s new capabilities, especially its stunning photographic quality and rich detail, I could easily bring these intricate details to life, from the superhero's costume, to the dynamic cityscape below. </p></article></section>
<section class="article__schema-question"><h3>What was the inspiration behind the Skyline concept? </h3><article class="article__schema-answer"><p>I actually reside in a small village, which is not the typical setting for a superhero, so I wanted to create a scene that plays with scale. Being from the UK, I felt that a London backdrop was the perfect choice.  </p><p>London is iconic and instantly recognisable, providing a dramatic and dynamic skyline that enhances the superhero narrative. The contrast between my quiet village life and the bustling metropolis of London offered an interesting juxtaposition, allowing me to explore themes of scale and perspective.  </p><p>By situating my superhero against the scale of London’s skyline, I could emphasise his abilities and create a visually striking scene that captures the essence of urban heroism. Using Adobe Firefly, I could leverage the new levels of creative expression with auto-stylisation capabilities to achieve a high-quality, cinematic feel in the final image. </p></article></section>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:4000px;"><p class="vanilla-image-block" style="padding-top:125.00%;"><img id="EN2QrMeTjjTGzqh7gaUZRA" name="Adam Bird - Superhero Carousel Option 3" alt="Superhero concept art created by Adam Bird in collaboration with Adobe" src="https://cdn.mos.cms.futurecdn.net/EN2QrMeTjjTGzqh7gaUZRA.jpg" mos="" align="middle" fullscreen="" width="4000" height="5000" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Adam's intial concept art imagine Skyline watching over the city of London. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Adam Bird)</span></figcaption></figure>
<section class="article__schema-question"><h3>How did you find integrating Firefly into your creative process? </h3><article class="article__schema-answer"><p>It was seamless! Normally, finding suitable stock images for a new piece can take hours. However, with Firefly's structure and style reference tools, I could upload my own reference images, which ensured the generated images matched perfectly with my vision and photography style.  </p><p>Adobe Firefly’s Generative Fill feature was particularly useful, allowing me to quickly generate elements like the superhero, and the cityscape background. This not only saved time but also allowed for more creative experimentation. I could tweak and refine elements in real-time, ensuring every detail matched my initial concept.  </p><p>Firefly Image 3’s advanced creative control with Structure Reference and Style Reference features made this process even smoother and more efficient, providing higher quality outputs and more personalised styles. </p></article></section>
<section class="article__schema-question"><h3>Did using Adobe's AI tools have a particular benefit to your workflow? </h3><article class="article__schema-answer"><p>Yes, it significantly expedited my editing process while also delivering high-quality results. While I've always enjoyed the creative process, using AI has removed any limitations on what I can create.  </p><p>Adobe Firefly allowed me to experiment freely without the usual constraints, providing a playground of possibilities. For instance, generating intricate details like the feathers on the superhero’s wings or the texture of his costume became incredibly straightforward. This freedom to iterate this quickly meant I could focus more on the creative aspects rather than getting bogged down by technical challenges.  </p></article></section>
<section class="article__schema-question"><h3>How do you feel about the use of AI in the art world? </h3><article class="article__schema-answer"><p>For me, art and artists hold a special place; nothing can replace that. However, I see AI as an essential tool for creativity, allowing artists to elevate their work and realise their vision more easily.  </p><p>AI doesn't replace the artist; instead, it empowers us by providing new tools and techniques. Adobe Firefly, for example, enhances the creative process by making complex tasks more accessible and less time-consuming. It allows artists to push the boundaries of what’s possible, exploring new styles and ideas with ease.  </p><p>The collaboration between human creativity and AI technology opens up exciting possibilities for the future of art. Firefly’s astonishingly rich detail and prompt accuracy allows for more precise and detailed artwork, further enriching the creative process. </p></article></section>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3399px;"><p class="vanilla-image-block" style="padding-top:124.98%;"><img id="M4VpCTBCyxg4ZyQCpzhzYJ" name="Adam Bird - Superhero Crop 2" alt="Superhero art created by Adam Bird in collaboration with Adobe" src="https://cdn.mos.cms.futurecdn.net/M4VpCTBCyxg4ZyQCpzhzYJ.jpg" mos="" align="middle" fullscreen="" width="3399" height="4248" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Adam's final design is a brooding take on the superhero genre, taking inspiration from movie poster design. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Adam Bird)</span></figcaption></figure>
<section class="article__schema-question"><h3>Did you face any challenges during the creative process and how did you overcome them? </h3><article class="article__schema-answer"><p>There were definitely moments when I felt overwhelmed, akin to facing a blank canvas and being unsure where to start. However, I've learned that experimenting and playing around is key to creating artwork. I try not to restrict myself too much to my initial concept, as often the real magic unfolds during the editing process.  </p><p>Using Adobe Firefly, I could quickly generate different versions of elements and play with various compositions. This process helped me overcome creative blocks and discover unexpected solutions. </p><p>By embracing flexibility and spontaneity, I was able to navigate challenges and keep the creative momentum going. The ability to generate high-quality images with varied styles and detailed features provided by Firefly Image 3 was instrumental in this process. </p></article></section>
<section class="article__schema-question"><h3>Is there a particular element of the project that you’re most proud of? </h3><article class="article__schema-answer"><p>I am most proud of the composition of the image. It aligns with my style and, I hope, gives a "movie-style poster" vibe. The dynamic positioning of the superhero against the London skyline, combined with the dramatic lighting and intricate details, creates a powerful visual impact.  </p><p>Adobe Firefly played a crucial role in achieving this, enabling me to fine-tune every aspect of the composition. From the motion of the superhero’s cape, to the interplay of shadows and highlights, each element was carefully crafted to evoke a sense of grandeur and excitement.  </p><p>The final image not only reflects my artistic vision but also showcases the potential of AI-enhanced creativity. Firefly's capability to deliver stunning photographic quality and a broader range of styles for illustrations and icons helped bring this vision to life in a truly compelling way. </p></article></section>
<p>For more Adobe news, check out the latest drop of <a data-analytics-id="inline-link" href="https://www.creativebloq.com/design/design-software/adobe-just-dropped-a-batch-of-new-photoshop-and-illustrator-tools">new Photoshop and Illustrator tools</a> set to optimise the creative process. If you'd like to learn more about Adobe Firefly, take a look at the <a data-analytics-id="inline-link" href="https://www.creativebloq.com/news/adobe-firefly-substance-3d">game-changing AI tools for 3D artists</a> that dropped on<a data-analytics-id="inline-link" href="https://www.creativebloq.com/news/adobe-firefly-substance-3d"> </a>Adobe Substance 3D.<a data-analytics-id="inline-link" href="https://www.creativebloq.com/news"></a></p>
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                                                                                                                                            <link>https://www.creativebloq.com/art/character-design/adam-bird-x-adobe-superhero-design</link>
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                            <![CDATA[ Adam Bird’s Skyline soars thanks to Adobe Firefly. ]]>
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                                                                        <pubDate>Wed, 24 Jul 2024 11:25:00 +0000</pubDate>                                                                            <category><![CDATA[Character Design]]></category>
                                            <category><![CDATA[Art]]></category>
                                            <category><![CDATA[Digital Art]]></category>
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                                                            <media:credit><![CDATA[Adam Bird]]></media:credit>
                                                                                        <media:text><![CDATA[Superhero art created by Adam Bird in collaboration with Adobe]]></media:text>
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                                                            <title><![CDATA[ Download resources for ImagineFX 243 ]]></title>
                                                                                                                <dc:content><![CDATA[ <p>To download the accompanying files for ImagineFX issue 243, head to this <a data-analytics-id="inline-link" href="http://origin.mos.imaginefx.com/IFXBrushlibraries.zip" target="_blank">link</a><a data-analytics-id="inline-link" href="https://www.dropbox.com/s/c39lmx6imkp13yh/225%20Assets.zip?dl=0"> </a>and click download. If you've missed this issue or other editions of ImagineFX, <a data-analytics-id="inline-link" href="https://www.magazinesdirect.com/az-magazines/6936559/imaginefx-magazine-subscription.thtml" target="_blank">start a subscription</a>.</p><p>Please note: if you have any trouble downloading a file, right-click the link and open it in a new browser window.</p><p>Next, click in the URL address line to select all of the link, and press Return to start the download.</p><p>If you have any problems downloading this content, please email: rob.redman@futurenet.com.</p>
<ul><li>How to <a href="https://www.creativebloq.com/how-to/make-and-sell-an-NFT">make and sell an NFT</a></li><li><a href="https://www.creativebloq.com/features/how-to-draw-on-the-ipad">How to draw on the iPad</a>: your guide to getting started</li><li><a href="https://www.creativebloq.com/how-to/toon-shading-how-to-create-stylised-3d-scenes">Toon shading</a>: how to create stylised 3D scenes</li></ul>
 ]]></dc:content>
                                                                                                                                            <link>https://www.creativebloq.com/features/imaginefx-243-resources</link>
                                                                            <description>
                            <![CDATA[ Here you'll find all the files, resources and videos to accompany issue 243 of ImagineFX magazine. ]]>
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                                                                        <pubDate>Wed, 24 Jul 2024 08:55:15 +0000</pubDate>                                                                            <category><![CDATA[Magazines]]></category>
                                            <category><![CDATA[Design]]></category>
                                            <category><![CDATA[Graphic Design]]></category>
                                            <category><![CDATA[Print Design &amp; Publishing]]></category>
                                                                        <author><![CDATA[ rob.redman@futurenet.com (Rob Redman) ]]></author>                                                                                                                        <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/FCNu6bRhW8KMRUqx3Qcu2H.jpg">
                                                            <media:credit><![CDATA[Future/Alex Alexandrov]]></media:credit>
                                                                                        <media:text><![CDATA[ImagineFX 243]]></media:text>
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                                                            <title><![CDATA[ New Samsung Galaxy AI devices finally hit the shelves – and I've tried them all ]]></title>
                                                                                                                <dc:content><![CDATA[ <p>Samsung's latest line of AI devices has officially hit the shelves today, and you can now purchase the new <a data-analytics-id="inline-link" href="https://www.creativebloq.com/tech/phones-tablets/final-day-to-bag-these-preorder-deals-on-the-samsung-galaxy-z-fold6">Galaxy Z Fold6</a> and Galaxy Z Flip6 smartphones. The highly anticipated Galaxy Ring is also available to buy right now <a data-analytics-id="inline-link" href="https://www.samsung.com/us/rings/galaxy-ring/buy/galaxy-ring-titanium-gold-sm-q50xnzdaxar/" target="_blank" rel="nofollow">from Samsung</a>, offering sleep and health monitoring plus a host of other features. </p><p>But that's not all, there are two new Galaxy smartwatches, the Galaxy Watch 7 series and Galaxy Watch Ultra model, to get excited about (both great <a data-analytics-id="inline-link" href="https://www.creativebloq.com/buying-guides/best-apple-watch-alternatives">Apple Watch alternatives</a>). And not forgetting the Galaxy Buds3 and Buds3 Pro earbuds either, completely redesigned and now AI-infused with intelligent features such as live translations in-ear. </p><p>I got hands-on with these products at Samsung's London HQ the other week, (including a first look at the <a data-analytics-id="inline-link" href="https://www.creativebloq.com/tech/phones-tablets/i-got-hands-on-with-the-new-galaxy-z-fold-6-and-z-flip-6-and-im-pretty-impressed">Samsung Z Fold 6 and Z Flip 6</a>) and believe me, Android fans are in for a real treat.</p>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:8366px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="BWoJiCYystf7wkWiCDCdaT" name="2hunpak broll_19_240701 16 by 9.jpg" alt="Samsung Galaxy AI devices" src="https://cdn.mos.cms.futurecdn.net/BWoJiCYystf7wkWiCDCdaT.jpg" mos="" align="middle" fullscreen="" width="8366" height="4706" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Samsung)</span></figcaption></figure>
<p>I'll be honest, as excited as I am by these new devices, I'm still on the fence about whether or not <a data-analytics-id="inline-link" href="https://www.creativebloq.com/tech/gadgets/i-tried-out-the-samsung-galaxy-ring-but-i-m-still-not-sure-is-it-worth-the-price">I'm going to buy the Galaxy Ring</a>, given that I already use my Galaxy Watch 6 for most health tracking features. </p><p>With that said, if you're planning to order any of the above devices <a data-analytics-id="inline-link" href="https://www.samsung.com/us/" target="_blank" rel="nofollow">from Samsung,</a> be sure to make use of <a data-analytics-id="inline-link" href="https://www.creativebloq.com/news/samsung-student-discount">Samsung's Student Discount</a> offers if you're a teacher, student, or aged between 16 and 25. </p><p>These deals can help you save big on the latest Galaxy AI range, and we've also rounded up the best current prices in your region below using our clever deals widgets. It updates 24/7, so we suggest keeping this page bookmarked to track any price cuts. </p>

 ]]></dc:content>
                                                                                                                                            <link>https://www.creativebloq.com/tech/phones-tablets/new-samsung-galaxy-ai-devices-finally-hit-the-shelves</link>
                                                                            <description>
                            <![CDATA[ These new Samsung devices are fuelled by AI and give Apple tech a run for its money.  ]]>
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                                                                        <pubDate>Wed, 24 Jul 2024 07:00:07 +0000</pubDate>                                                                            <category><![CDATA[Phones &amp; Tablets]]></category>
                                            <category><![CDATA[Tech]]></category>
                                                                        <author><![CDATA[ beth.nicholls@futurenet.com (Beth Nicholls) ]]></author>                                                                                                                        <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ypqYfyKdTKpwJNnB83FGpS.jpg">
                                                            <media:credit><![CDATA[Samsung]]></media:credit>
                                                                                        <media:text><![CDATA[Samsung Galaxy AI devices]]></media:text>
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                                                            <title><![CDATA[ "We always ask the jury, 'would you invest in this?'": a day in the life of Adam Ryan, head of the Pentawards  ]]></title>
                                                                                                                <dc:content><![CDATA[ <p>Adam Ryan is head of the Pentawards, the awards scheme that recognises excellence in packaging design. Adam studied Graphic Design at London College of Printing and has since worked as a fashion designer, creative consultant and creative director for a range of global brands. After joining the Pentawards in 2017 as a project manager, he was promoted to his current position in 2019.</p><p>To find out more about Adam's role, including what it's like to head up the <a data-analytics-id="inline-link" href="https://pentawards.com/live/en/page/home" target="_blank">Pentawards</a>, what makes great packaging design and how his background in fashion influences his work today, I caught up with him recently as part of our <a data-analytics-id="inline-link" href="https://www.creativebloq.com/tag/a-day-in-the-life">Day in the Life</a> page.</p>
<section class="article__schema-question"><h3>Tell me about a typical day in your role</h3><article class="article__schema-answer"><p>I work in a very fast paced, creative and dynamic environment. I’m involved in overseeing sales, marketing, operations and developing our company mission and purpose, with a focus on the strategic direction of the company. There isn’t really a typical day at Pentawards, but you’ll find me collaborating with the team on upcoming projects including upcoming events - both organising and attending, new product launches and initiatives that give back to our community. I’m also networking a lot with the design community, and make sure to stay on top of the latest trends in the packaging design world.</p></article></section>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="de4SAWK6EAYdfzzQphSisg" name="3 2021 Gold 070 Pedon C'è di Buono in Italia Auge Design - MBXP2Y3A9DA0O0M (3)" alt="pasta boxes" src="https://cdn.mos.cms.futurecdn.net/de4SAWK6EAYdfzzQphSisg.jpg" mos="" align="middle" fullscreen="" width="1500" height="1500" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Pedon)</span></figcaption></figure>
<section class="article__schema-question"><h3>What was your early career like?</h3><article class="article__schema-answer"><p>I have a lot of experience across various different industries including fashion, design, branding, marketing and events. This first started when studying Graphic Design at London College of Printing before pursuing a career as a fashion designer and creative consultant for several international brands including Westfields, Diesel, Kurt Geiger, and Lexus. </p><p>My first ever professional job was for BAFTA, and in 2010, I founded Essex Fashion Week with my twin brother Simon. This grew to be one of the biggest fashion weeks in the UK and was featured in the TV series The Only Way is Essex. </p><p>I was then made Head of Brand at luxury jewellery company Tresor Paris where I worked for three years. In 2016, I worked as Creative Director for global YouTube stars the F2 Freestylers, who partner with Adidas.</p><p>Full circle to Pentawards! Where I joined in February of 2017 as project manager and was then promoted to head of Pentawards in 2019.<strong> </strong></p></article></section>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7952px;"><p class="vanilla-image-block" style="padding-top:66.70%;"><img id="rLLWYNics52isu4L5jrw2h" name="3 2023 GOLD AWARD 68 Dom Ruinart James Cropper Luxury Packaging OC747F547R20NXU (2)" alt="Dom Ruinart packaging design in shape of a stone" src="https://cdn.mos.cms.futurecdn.net/rLLWYNics52isu4L5jrw2h.jpg" mos="" align="middle" fullscreen="" width="7952" height="5304" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: James Cropper)</span></figcaption></figure>
<section class="article__schema-question"><h3>How did you go from being a project manager to head of the Pentawards?</h3><article class="article__schema-answer"><p>I started in Feb 2017, but prior to this Easyfairs owned Pentawards and was acquired in October 2016. I worked with the founders for the first two years to attend to the whole business and its heritage was my focus. When the founders left after two years of being part of the acquisition I was full of ideas of how to take the Pentawards to the next level. </p><p>I focused on retaining the heritage of the business but bringing it into the 21st century. I had a vision to rebrand, create a diverse jury line up which included brands, introduce social media as a core tenant of the Pentawards image, and an overarching goal to make Pentawards more than just an awards body. I knew it had potential to be what it is today; a platform to connect designers 365 days of the year through festivals, trend reports and more.</p><p>After working hard on all that, I’ve built a team combined with fantastic business growth, and was subsequently promoted to head of Pentawards.</p></article></section>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="Y26GWQybLhDmPDeh7wn4pg" name="1 2019 Diamond Images 001 Microsoft Xbox (7)" alt="xbox packaging box" src="https://cdn.mos.cms.futurecdn.net/Y26GWQybLhDmPDeh7wn4pg.jpg" mos="" align="middle" fullscreen="" width="1500" height="1500" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Microsoft)</span></figcaption></figure>
<section class="article__schema-question"><h3>What makes the Pentawards special?</h3><article class="article__schema-answer"><p>The community of people makes it what it is. The jury members are so committed and love the industry. It's not only an awards body but also a platform for designers, agencies and brands to gain visibility, network and showcase their talents on an international stage.</p><p>It means so much to win one of our awards, which is really special. We celebrate creative excellence in packaging design, which is a niche but exciting field.</p></article></section>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1500px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="MwnfbdZeupcrQKW7vmGsng" name="3 2021 Gold 070 Pedon C'è di Buono in Italia Auge Design - MBXP2Y3A9DA0O0M (5)" alt="pasta dish with ingredients and recipe" src="https://cdn.mos.cms.futurecdn.net/MwnfbdZeupcrQKW7vmGsng.jpg" mos="" align="middle" fullscreen="" width="1500" height="1500" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Pedon)</span></figcaption></figure>
<section class="article__schema-question"><h3>What makes packaging design standout? What are you looking for in Pentawards entries?</h3><article class="article__schema-answer"><p>We don’t judge the work but have an independent jury of experts, with all entries judged anonymously. However, we do have judging criteria, which consists of four main elements for the majority of our categories: Quality of Design, Brand Expression, Creativity and  Innovation, and Emotional Connection.</p><p>We always ask the jury, 'would you invest in this'? This always drives great outcomes.</p><p>I think there are a couple of ways for designs to stand out. It’s great to see when businesses and brands manage to balance and focus on sustainability (perhaps reusing their own waste), applying ecommerce in an immersive way, finding ingenious ways to make packaging more accessible, and having a real purpose and understanding of the consumer mindset. In my opinion, when designers integrate these insights into the packaging of their products, they will be the ones that succeed in the future.</p><p>A great example of this is from Auge Design – Pedon C'è di Buono in Italia.</p></article></section>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5528px;"><p class="vanilla-image-block" style="padding-top:56.26%;"><img id="8dVVwSVp9DuuW65bQWnpog" name="2 2023 PLATINUM AWARD 7 ECOALF Lavernia, Cienfuegos y Asociados S.L. OJU4Q9UPNCGWX62 (3)" alt="packaging design for a speaker series" src="https://cdn.mos.cms.futurecdn.net/8dVVwSVp9DuuW65bQWnpog.jpg" mos="" align="middle" fullscreen="" width="5528" height="3110" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Cienfuegos y Asociados)</span></figcaption></figure>
<section class="article__schema-question"><h3> Tell me about a tricky work-related challenge and how you approached it</h3><article class="article__schema-answer"><p>Representing diversity in an industry which could be more diverse. I worked with John Glasgow, our Co President, who was very honest about what we needed to do. We made sure to listen with open arms to make sure we took on board all his points to improve it as much as possible. </p><p>We’ve made our recruitment process more flexible, and we now have more women than men employed. Outside of this, we wanted to make sure that alongside our events we focus on more initiatives that give back to our community. Our collaboration with Vital Hardware, providing talented young people from underprivileged backgrounds hardware and software tools to help make creative careers more accessible, is a great example of this. </p></article></section>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="TMxiyTxVzRrYf8mQL4jVig" name="3 2023 GOLD AWARD 69 PaperFoam x Half magic beauty PaperFoam BV OYPU8JBDBS8CH4H (3)" alt="make up packaging" src="https://cdn.mos.cms.futurecdn.net/TMxiyTxVzRrYf8mQL4jVig.jpg" mos="" align="middle" fullscreen="" width="1080" height="1080" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: PaperFoam x Half Magic Beauty)</span></figcaption></figure>
<section class="article__schema-question"><h3>Which project from your career are you most proud of and why?</h3><article class="article__schema-answer"><p>Launching a diamond store with David Hasselhoff opening it as a favour – this was a lot of fun!</p><p>Launching the <a href="https://pentawards.com/live/en/page/2025-pentawards-festival" target="_blank">Pentawards Festival</a> is also something I’m really proud of, this was an opportunity for our community to network, collaborate, attend workshops, talks and performances and connect with some brilliant brands. We also had some really interesting speakers including experts from Coca-Cola, Walt Disney and Patagonia alongside business voices such as Steven Bartlett.</p></article></section>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:6129px;"><p class="vanilla-image-block" style="padding-top:86.54%;"><img id="HRHTQ8k68ADJzEzHpfnDxg" name="3 2023 GOLD AWARD 68 Dom Ruinart James Cropper Luxury Packaging OC747F547R20NXU (4)" alt="Dom Ruinart packaging design in shape of a stone" src="https://cdn.mos.cms.futurecdn.net/HRHTQ8k68ADJzEzHpfnDxg.jpg" mos="" align="middle" fullscreen="" width="6129" height="5304" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: James Cropper)</span></figcaption></figure>
<section class="article__schema-question"><h3>How does your background in fashion influence your work today?</h3><article class="article__schema-answer"><p>Before working at Pentawards I had minimal experience of packaging. I had worked for a few brands which needed packaging and it played an important role during the design phase.</p><p>Both industries place a strong emphasis on aesthetics, storytelling, creativity and innovation. My experience in fashion helped me to understand the industry quickly; the importance of visual appeal, brand identity and consumer engagement permeate through both packaging design and fashion. </p><p>For the gala last year, we did something very different where we had a catwalk for the winners to walk down and have their moment. Maybe this was heavily influenced by my fashion experience.</p></article></section>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1999px;"><p class="vanilla-image-block" style="padding-top:48.62%;"><img id="aGXfk2GQtkh7iTiHBWEtBF" name="image6" alt="Pentawards books spread" src="https://cdn.mos.cms.futurecdn.net/aGXfk2GQtkh7iTiHBWEtBF.png" mos="" align="middle" fullscreen="" width="1999" height="972" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Taschen)</span></figcaption></figure>
<section class="article__schema-question"><h3>Tell me about the Package Design Book series</h3><article class="article__schema-answer"><p>Published by Taschen, <a href="https://pentawards.com/live/en/page/the-package-design-book" target="_blank">The Packaging Design Book</a> is the ultimate celebration of packaging design, featuring over 600 winning works from the world’s leading packaging design competition. It’s now in its 7th edition and all books have sold out apart from the two latest books:<a href="https://pentawards.com/live/en/page/the-package-design-book"><u></u></a></p></article></section>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:5528px;"><p class="vanilla-image-block" style="padding-top:56.24%;"><img id="wQ6qfEekQSmHRSvkHiSLtg" name="2 2023 PLATINUM AWARD 7 ECOALF Lavernia, Cienfuegos y Asociados S.L. OJU4Q9UPNCGWX62 (4)" alt="speaker" src="https://cdn.mos.cms.futurecdn.net/wQ6qfEekQSmHRSvkHiSLtg.jpg" mos="" align="middle" fullscreen="" width="5528" height="3109" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Cienfuegos y Asociados)</span></figcaption></figure>
<section class="article__schema-question"><h3>What challenges do packaging designers face today?</h3><article class="article__schema-answer"><p>When we talk about challenges I always see these as real opportunities. However, there are so many elements which packaging designers need to take into consideration today when creating packaging. If we go back 10 – 15 years ago the pressure was to make the pack aesthetically pleasing, now there are so many more things to consider like sustainability, accessible design, inclusivity, diversity and authenticity.</p><p>Packaging is now one of the most powerful brand-owned media-asset companies can use to engage with consumers, and packaging designers are having to adapt to changing consumer preferences.</p></article></section>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1999px;"><p class="vanilla-image-block" style="padding-top:57.93%;"><img id="Xhsi8aueZtHqqjzmmXAjzS" name="image10" alt="Pentawards trophies" src="https://cdn.mos.cms.futurecdn.net/Xhsi8aueZtHqqjzmmXAjzS.png" mos="" align="middle" fullscreen="" width="1999" height="1158" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Pentawards)</span></figcaption></figure>
<section class="article__schema-question"><h3>What’s your dream project/dream client?</h3><article class="article__schema-answer"><p>I would have loved to have worked with Virgil Abloh to design our trophies! Philippe Starck is also on my list of someone we would love to work with.</p></article></section>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:3910px;"><p class="vanilla-image-block" style="padding-top:77.77%;"><img id="7W6L6odyHwdxERaXFwxwmg" name="2 2023 PLATINUM AWARD 7 ECOALF Lavernia, Cienfuegos y Asociados S.L. OJU4Q9UPNCGWX62 (5)" alt="headphones packaging" src="https://cdn.mos.cms.futurecdn.net/7W6L6odyHwdxERaXFwxwmg.jpg" mos="" align="middle" fullscreen="" width="3910" height="3041" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: Cienfuegos y Asociados)</span></figcaption></figure>
<section class="article__schema-question"><h3>How inclusive is the design industry in 2024?</h3><article class="article__schema-answer"><p>In my opinion, Microsoft are the industry leaders on this topic. And are <a href="https://inclusive.microsoft.design" target="_blank">willing to share all of their insights</a>. Kevin Marshall is one of our jury members and is amazing, we really value his input.</p></article></section>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:7952px;"><p class="vanilla-image-block" style="padding-top:66.70%;"><img id="rLLWYNics52isu4L5jrw2h" name="3 2023 GOLD AWARD 68 Dom Ruinart James Cropper Luxury Packaging OC747F547R20NXU (2)" alt="Dom Ruinart packaging design in shape of a stone" src="https://cdn.mos.cms.futurecdn.net/rLLWYNics52isu4L5jrw2h.jpg" mos="" align="middle" fullscreen="" width="7952" height="5304" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: James Cropper)</span></figcaption></figure>
<section class="article__schema-question"><h3>Are there some good examples of sustainable design?</h3><article class="article__schema-answer"><p>Pentawards is committed to running our events in an environmentally and socially responsible manner. Four years ago, we introduced a new small sustainable design subcategory, year on year entries have doubled and this year tripled! We have now introduced a full category, a dedicated sustainable jury and partnered with some companies and people that are ahead of the game in relation to sustainable design.</p><p>Sustainability has also become a key criteria across our entire judging, with scores for creativity and innovation considered for trends currently driving the industry, with sustainability of course being one of the leading ones (alongside inclusive design and smart technology).</p><p>For the Sustainability category specifically, judges are looking for evidence of optimisation in the environmental performance of the packs, through pack structure, materials used and production methods. </p><p>With greenwashing on the rise, we make sure we vet any questions around sustainability through an expert lens – Suzy Shelley acted as a sounding board last year to ensure anything considered greenwashing could be spotted early on.</p></article></section>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="c9T9UGXGA2ZrBVVFRPaZig" name="3 2023 GOLD AWARD 69 PaperFoam x Half magic beauty PaperFoam BV OYPU8JBDBS8CH4H (2)" alt="make up packaging" src="https://cdn.mos.cms.futurecdn.net/c9T9UGXGA2ZrBVVFRPaZig.jpg" mos="" align="middle" fullscreen="" width="1080" height="1080" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: PaperFoam x Half Magic Beauty)</span></figcaption></figure>
<section class="article__schema-question"><h3>What career advice would you give your younger self?</h3><article class="article__schema-answer"><p>Don’t be scared to change industries, you’re not an imposter, embrace feedback and failure will hurt but it’s the best training you are going to have. </p></article></section>
<section class="article__schema-question"><h3>What's next for the Pentawards?</h3><article class="article__schema-answer"><p>I can’t share too much news, but the Pentawards Festival will be going abroad next year… Watch this space!</p><p><em>Find out more about the </em><a href="https://pentawards.com/" target="_blank"><em>Pentawards</em></a><em>.</em></p></article></section>
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                                                                                                                                            <link>https://www.creativebloq.com/design/branding/adam-pentawards-day-in-the-life</link>
                                                                            <description>
                            <![CDATA[ Adam explains what makes standout packaging. ]]>
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                                                                        <pubDate>Wed, 24 Jul 2024 06:00:00 +0000</pubDate>                                                                            <category><![CDATA[Branding]]></category>
                                            <category><![CDATA[Design]]></category>
                                            <category><![CDATA[Graphic Design]]></category>
                                                                        <author><![CDATA[ rosie.hilder@futurenet.com (Rosie Hilder) ]]></author>                                                                                                                        <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/tT3bcZuiDDfQ7wsKwgmNVC.jpg">
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                                                            <title><![CDATA[ The first Paris Olympics logo was pretty wild ]]></title>
                                                                                                                <dc:content><![CDATA[ <p>The Paris 2024 Olympic Games start on Friday, and the event&apos;s unusual logo design is sure to attract as much interest as the sporting action. Much mocked for looking like &apos;Rachel from Friends&apos;, the logo is intended to represent the Olympic touch and Marianne, the personification of the French Republic.</p><p>But how does it compare to previous Olympic Games logo designs? Paris can lay claim to having set a landmark in Olympic design history the last time it hosted the Games. A century ago this summer, the Paris 1924 Olympics were the first to have what could be considered a logo. And for anyone not familiar with the French capital, it might look almost as bizarre as this year&apos;s effort (also see our pick of the <a data-analytics-id="inline-link" href="https://www.creativebloq.com/design/logos-icons/the-best-olympics-logos-of-all-time">best Olympics logos</a> of all time and our <a data-analytics-id="inline-link" href="https://www.creativebloq.com/design/graphic-design/wait-the-olympic-rings-werent-always-the-same-colours">history of the Olympic rings</a>).</p>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:56.30%;"><img id="7WFPDFSqkB4VRtrxFFffLJ" name="first Olympics logo.jpg" alt="The first Olympics logo for Paris 2024 showing a black-and-white illustration of a sailing boat" src="https://cdn.mos.cms.futurecdn.net/7WFPDFSqkB4VRtrxFFffLJ.jpg" mos="" align="middle" fullscreen="" width="1000" height="563" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The first Olympics logo had a lot going on </span><span class="credit" itemprop="copyrightHolder">(Image credit: Public domain)</span></figcaption></figure>
<p>In the 1920s, logo design hadn&apos;t developed into the graphic design discipline that it was today. That might offer some justification for why the Paris 1924 Olympics logo was mega busy and fairly illegible. The black-and-white emblem featured a woodcut-style image of a sailing ship overlaid with text reading &apos;VIIIe olympiade Paris 2024&apos;. If you&apos;re wondering what an old sailing ship has to do with the Olympics, the answer is nothing: it was lifted from the Paris coat of arms but made even busier with the addition of oars and clouds.</p>
<div class="inlinegallery  inline-layout"><div class="inlinegallery-wrap" style="display:flex; flex-flow:row nowrap;"><div class="inlinegallery-item" style="flex: 0 0 auto;"><span class="slidecount">Image 1 of 2</span><figure class="van-image-figure " data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:56.30%;"><img id="SAr8Y4CWzKvhMZue25yGAJ" name="Paris coat of arms.jpg" alt="The Paris coat of arms showing a sailing boat on a red shield below a crown" src="https://cdn.mos.cms.futurecdn.net/SAr8Y4CWzKvhMZue25yGAJ.jpg" mos="" link="" align="" fullscreen="" width="1000" height="563" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=""><span class="caption-text">The Paris coat of arms </span><span class="credit" itemprop="copyrightHolder">(Image credit: Ville de Paris)</span></figcaption></figure></div><div class="inlinegallery-item" style="flex: 0 0 auto;"><span class="slidecount">Image 2 of 2</span><figure class="van-image-figure " data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:56.30%;"><img id="zcsJLC6Gtkx4baTHgEqvUc" name="Paris.jpg" alt="Ville de Paris logo" src="https://cdn.mos.cms.futurecdn.net/zcsJLC6Gtkx4baTHgEqvUc.jpg" mos="" link="" align="" fullscreen="" width="1000" height="563" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=""><span class="caption-text">The Ville de Paris logo </span><span class="credit" itemprop="copyrightHolder">(Image credit: Ville de Paris)</span></figcaption></figure></div></div></div>
<p>A reference to the founding of Paris on the Ile de la Cité in the Seine, the ship appeared on the first Paris coat of arms in the 14th century and remains in the current version, which dates back to 1853. It also appears in the modern government logo for Ville de Paris, albeit in a much more minimalist form (see the second picture above). It may have been inspired by the emblem of the Marchands de l&apos;eau, a guild that had the right for commercial navigation on the Seine in the 12th century.</p>
<h2 id="and-the-paris-2024-logo-2">And the Paris 2024 logo?</h2>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1000px;"><p class="vanilla-image-block" style="padding-top:56.30%;"><img id="ydFKf4yChcVEP5Hw4PzduH" name="Paris olympics logo.jpg" alt="The 2024 Paris Olympics logo" src="https://cdn.mos.cms.futurecdn.net/ydFKf4yChcVEP5Hw4PzduH.jpg" mos="" align="middle" fullscreen="" width="1000" height="563" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">The Paris 2024 Olympic Games logo is one of the strangest we've seen </span><span class="credit" itemprop="copyrightHolder">(Image credit: Paris 2024)</span></figcaption></figure>
<p>The <a data-analytics-id="inline-link" href="https://www.creativebloq.com/news/paris-olympics-logo">Paris 2024 Olympic Games logo</a> continues to raise eyebrows due its curious bouffant, It makes use of negative space to depict a representation of the Olympic flame that&apos;s intended to double as the visage of Marianne, the personification of the French Republic since the French Revolution. Marianne has long been intended to represent the values of liberty, equality, fraternity and reason, and was inspired by the Goddess of Liberty.</p><p>Looking like the face of a woman with a bob, the design has been likened to everyone from Victoria Beckham and Kristen Stewart to Sian Clifford in Fleabag and even Penelope Redd from The Sims. It&apos;s also been suggested the design looks like the logo for a hairdresser&apos;s or even a dating app thanks to its resemblance to the Tinder logo. But Paris has stuck to its guns, and, perhaps like the London 2012 logo, we will come to love the Marianne. </p><p>For more design inspiration, see our picks of the <a data-analytics-id="inline-link" href="https://www.creativebloq.com/design/logos-icons/the-best-logo-designs-of-2024-so-far">best new logos</a> and the <a data-analytics-id="inline-link" href="https://www.creativebloq.com/design/logos-icons/the-worst-logo-designs-of-2024-so-far">worst logo designs of 2024</a> so far. For sports logos, check out the <a data-analytics-id="inline-link" href="https://www.creativebloq.com/design/logos-icons/the-new-raiders-logo-is-as-sharp-as-a-blade">new Raiders logo</a> and our pick of the <a data-analytics-id="inline-link" href="https://www.creativebloq.com/news/best-sports-logos-all-time">best sports logos of all time</a>.</p>
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                                                                                                                                            <link>https://www.creativebloq.com/design/logos-icons/the-first-paris-olympics-logo-was-pretty-wild</link>
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                            <![CDATA[ But the 2024 design is even more bizarre. ]]>
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                                                                        <pubDate>Wed, 24 Jul 2024 04:00:49 +0000</pubDate>                                                                            <category><![CDATA[Logos &amp; Icons]]></category>
                                            <category><![CDATA[Design]]></category>
                                            <category><![CDATA[Graphic Design]]></category>
                                            <category><![CDATA[Branding]]></category>
                                                                        <author><![CDATA[ joe.foley@futurenet.com (Joe Foley) ]]></author>                                                                                                                        <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/7WFPDFSqkB4VRtrxFFffLJ.jpg">
                                                            <media:credit><![CDATA[Public domain]]></media:credit>
                                                                                        <media:text><![CDATA[The first Olympics logo for Paris 2024 showing a black-and-white illustration of a sailing boat]]></media:text>
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                                                            <title><![CDATA[ How AI can improve photo quality ]]></title>
                                                                                                                <dc:content><![CDATA[ <p>You probably know about <a data-analytics-id="inline-link" href="https://www.creativebloq.com/buying-guides/best-ai-art-generators">AI image generators</a> by now. Text-to-image models can generate new images in all kinds of styles in seconds. But creating images apparently from thin ai isn’t generative AI’s only trick. It has many more uses for visual design, including practical uses for those working with real photos of real places, people and objects.</p><p>Even with today’s hardware, it can be hard to get the perfect shot in camera, particularly outside of a studio setting. Low light, a moving subject or the wrong settings can lead to blur and image noise, and if you’re using a phone or a more budget camera, the chances are that your image won’t have a high enough resolution to print at a large size. This is where AI comes in, enhancing the quality of images that may have been created in less than perfect conditions. Below I’ll outline 4 ways that AI can improve your shots, without resorting to all out fabrication.</p>
<h2 id="01-blow-up-your-photos-xa0-2">01. Blow up your photos </h2>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1752px;"><p class="vanilla-image-block" style="padding-top:46.92%;"><img id="qGiHVuVMGQM6GPmj3Tf7fX" name="Screenshot 2024-07-22 184607.png" alt="A screenshot showing the use of AI software to improve photo quality" src="https://cdn.mos.cms.futurecdn.net/qGiHVuVMGQM6GPmj3Tf7fX.png" mos="" align="middle" fullscreen="" width="1752" height="822" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Good AI upscaling tools can allow you to easily double the resolution of an image or more without introducing artifacts  </span><span class="credit" itemprop="copyrightHolder">(Image credit: Joe Foley)</span></figcaption></figure>
<p>There are many reasons you might want to enlarge an image. It may be an old photo or a scanned image that has such low resolution that it looks poor even on digital displays. And if you want to print an image at a large size, many cameras don’t have high-enough resolution for a clear, crisp reproduction. In my case, I’m lucky enough to have a camera that produces high resolution images, but I tend to crop a lot, and that can leave an image short of pixels for printing at a large size. I’ve also had cases where I exported images at one size for digital and deleted the originals, only for the client to come back months later saying they wanted to print the photos.</p><p>Fortunately, AI upscaling tools are becoming a lot better at resolving situations like this. They’ve been trained to use AI to add extra pixels to an image, filling in the details in a realistic way to allow an image to be increased 2x, 4x and beyond. Just a word of caution. Inspect images closely and adjust the AI model or setting as necessary because AI upscaling can sometimes apply strange artifacts and some quite crude-looking sharpening if you’re not careful. Even the best upsampling techniques rely on cues that may not be found in every image. Also be realistic. The more extreme the enlargement, the worse it’s likely to look.</p>
<h2 id="02-kill-the-noise-2">02. Kill the noise</h2>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2175px;"><p class="vanilla-image-block" style="padding-top:49.84%;"><img id="ntnBaQ67KvNCfRaCeeG9yY" name="Screenshot 2024-07-18 213449.png" alt="A screenshot showing the use of AI software to improve photo quality" src="https://cdn.mos.cms.futurecdn.net/ntnBaQ67KvNCfRaCeeG9yY.png" mos="" align="middle" fullscreen="" width="2175" height="1084" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Denoising an image in Aiarty Image Enhancer  </span><span class="credit" itemprop="copyrightHolder">(Image credit: Joe Foley)</span></figcaption></figure>
<p>One area where generative AI can truly save the quality of a photo is noise. Today’s flagship cameras allow photographers to crank the ISO up much higher than in the past, but insufficient exposure in low light conditions still brings up the problem of image noise in shadows, and these grainy looking random variations in luminance or colour can make a photo unusable.</p><p>AI denoising, such as that provided by <a data-analytics-id="inline-link" href="https://www.aiarty.com/ai-image-enhancer/" target="_blank"><u>Aiarty</u></a>, uses machine learning to interpolate those random patterns of noise and then remove it from the image. And it tends to work better than older denoising software because it uses a dynamic technique, adjusting to the specific noise pattern of each photo rather than using a fixed filter. Again, to get the best results you’ll want to adjust the AI model or the balance between denoising and the preservation of detail to get the optimum result.</p>
<h2 id="03-get-sharp-xa0-2">03. Get sharp </h2>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1208px;"><p class="vanilla-image-block" style="padding-top:54.55%;"><img id="WRDGoxdHnRd4AgUThN6wqW" name="Screenshot 2024-07-18 213521.png" alt="A screenshot showing the use of AI software to improve photo quality" src="https://cdn.mos.cms.futurecdn.net/WRDGoxdHnRd4AgUThN6wqW.png" mos="" align="middle" fullscreen="" width="1208" height="659" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text"> AI sharpening can help remove slight motion blur </span><span class="credit" itemprop="copyrightHolder">(Image credit: Joe Foley)</span></figcaption></figure>
<p>AI tools also provide an option for improving the quality of images that aren’t quite in focus, be that because of camera shake, a subject’s movement, or just because your focus was slightly off. Unlike traditional sharpening tools, AI image sharpening algorithms have been trained on many thousands of images so that they can detect and attempt to reverse lens blur and motion blur. Some are trained to be able to automatically detect the subject of an image too so that you can only apply sharpening where you want it.  </p><p>Again be realistic here. AI sharpening doesn’t mean you can stop worrying about focusing on your subject. It can look very digital and unnatural when used indiscriminately on very out-of-focus shots. Always check carefully the results of any AI and change the model or setting you’re using if needed to get the right level of realism that you’re after.</p>
<h2 id="04-take-the-slog-out-of-retouching-2">04. Take the slog out of retouching</h2>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:995px;"><p class="vanilla-image-block" style="padding-top:56.18%;"><img id="LXQK75PKPYqvarTPrRwaAW" name="Screenshot 2024-07-18 214455.png" alt="A screenshot showing the use of AI software to improve photo quality" src="https://cdn.mos.cms.futurecdn.net/LXQK75PKPYqvarTPrRwaAW.png" mos="" align="middle" fullscreen="" width="995" height="559" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">AI can smooth out patchy shadows in a jiffy </span><span class="credit" itemprop="copyrightHolder">(Image credit: Joe Foley)</span></figcaption></figure>
<p>Finally, we come to what can be one of the most tiresome and time consuming parts of photo editing. Even with the myriad tools in modern editing software, retouching can take a long time. There’s the dodging and burning to even out shadows and highlights, there’s the airbrushing to smooth out skin imperfections, the removing of dust and any unwanted distractions. Fortunately, there’s a bunch of AI tools that can help here. Even many smartphones now come with AI object removers built in, although the results can be a little too obvious sometimes.</p><p>There are AI plugins and standalone tools that can remove dust in a single click or remove skin blemishes without you having to click on each one. The most sensitive tools can even tell between distinguishing features you might want to keep and acne or uneven shadows that you might not, and they give you the flexibility to decide.</p><p>Ultimately, even if you’re not into image generation using AI, it’s impossible to deny the convenience of AI tools for improving photo quality. Whether you’re enhancing old archive photos to preserve them, you want to save a shot that was taken in low light, or you just want to speed up the process of retouching big batches of images, there are AI tools that can make your life a lot easier.</p>
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                                                                                                                                            <link>https://www.creativebloq.com/photography/how-ai-can-improve-photo-quality</link>
                                                                            <description>
                            <![CDATA[ Enhance your images using AI tools to enlarge, sharpen, denoise and more. ]]>
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                                                                        <pubDate>Tue, 23 Jul 2024 18:50:30 +0000</pubDate>                                                                            <category><![CDATA[Photography]]></category>
                                                                        <author><![CDATA[ joe.foley@futurenet.com (Joe Foley) ]]></author>                                                                                                                        <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/is79NTEoaY2PKM9G9uDieX.jpg">
                                                            <media:credit><![CDATA[Aiarty]]></media:credit>
                                                                                        <media:text><![CDATA[An image of a woman&#039;s face after AI editing to improve quality]]></media:text>
                                <media:title type="plain"><![CDATA[An image of a woman&#039;s face after AI editing to improve quality]]></media:title>
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                                                            <title><![CDATA[ MSCHF’s Scout Cookies packaging design is deliciously retro ]]></title>
                                                                                                                <dc:content><![CDATA[ <p>Artist collective MSCHF is dropping a (very) limited edition set of MSCHF Scout Cookies, inviting fans to turn a profit on its capsule collection of Girl Scout-inspired biscuits. The three exclusive Scout Cookie kits include 528 boxes of premium sweet treats as well as four full MSCHF Scout uniforms for added authenticity.</p><p>MSCHF has been known to pull some bizarre stunts, but this latest move is about more than making money. Despite its stylish <a data-analytics-id="inline-link" href="https://www.creativebloq.com/packaging/inspirational-packaging-912837">packaging design</a>, the upcoming drop is a poignant social commentary on American consumerism and the commercial grind – a bold statement crumb coated in delicious satire.</p>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="HMWEuL2EVW4XUGNqJxqCDU" name="SC" alt="MSCHF Scout Cookies collection" src="https://cdn.mos.cms.futurecdn.net/HMWEuL2EVW4XUGNqJxqCDU.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: MSCHF)</span></figcaption></figure>
<p>The drop takes exclusivity to the extreme, with only three limited edition <a data-analytics-id="inline-link" href="https://mschf.com/" target="_blank">MSCHF</a> Scout Cookie kits up for grabs. Three custom flavours make up the 528 boxes in the kit, including Treasury Mints, Caramel Cashouts, and Peanut Butter Profits. The packaging has a distinctly nostalgic feel, blending a retro scout camp aesthetic with vintage mascot-inspired logo design.</p><p>Alongside the edible elements are a set of custom MSCHF Scout uniforms comprised of shirts, neckerchiefs hats and a unique sash with custom badges to "represent your progress on the road to becoming an elite sales warrior." For support out in the field, MSCHF has also included an official sales guide including the '9 Commandments of Scout Salesmanship' which feature mantras such as "I am ready for war" and "I have no limits".</p>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1080px;"><p class="vanilla-image-block" style="padding-top:140.56%;"><img id="A4HAHxFXCX5cnFdadgUGgM" name="ScoutCollection" alt="MSCHF Scout Cookies collection" src="https://cdn.mos.cms.futurecdn.net/A4HAHxFXCX5cnFdadgUGgM.jpg" mos="" align="middle" fullscreen="" width="1080" height="1518" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="credit" itemprop="copyrightHolder">(Image credit: MSCHF)</span></figcaption></figure>
<p>"Intended for resale via child labour", the satirical drop is rooted in significant social criticism. "We bring up our children right in this country: From the moment they hit middle school, we fold them seamlessly into the production of alienated labour," the MSCHF Scout Manifesto reads.</p><p>The <a data-analytics-id="inline-link" href="https://mschfscoutcookies.com/" target="_blank">MSCHF Scout Cookies</a> collection will drop today at 2 PM EST, but with such a limited batch available, it's set to sell out almost instantaneously. For more retro-inspired design, check out the new <a data-analytics-id="inline-link" href="https://www.creativebloq.com/design/branding/burts-bees-campaign">Burt's Bees campaign</a> inspired by a nostalgic summer camp aesthetic. If you're after more packaging design inspiration, take a look at <a data-analytics-id="inline-link" href="https://www.creativebloq.com/news/matty-matheson-new-packaging">Matty Matheson's classy food branding design</a>.</p>
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                                                                                                                                            <link>https://www.creativebloq.com/design/packaging-design/mschf-cookies-campaign</link>
                                                                            <description>
                            <![CDATA[ It’s a bold statement crumb coated in satire. ]]>
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                                                                        <pubDate>Tue, 23 Jul 2024 16:00:00 +0000</pubDate>                                                                            <category><![CDATA[Packaging Design]]></category>
                                            <category><![CDATA[Design]]></category>
                                            <category><![CDATA[Graphic Design]]></category>
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                                                            <media:credit><![CDATA[MSCHF]]></media:credit>
                                                                                        <media:text><![CDATA[MSCHF Scout Cookies collection]]></media:text>
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                                                            <title><![CDATA[ Why Mattel's Blind Barbie design really matters ]]></title>
                                                                                                                <dc:content><![CDATA[ <p>In a huge leap for representation, Mattel has released the first blind Barbie Fashionista doll. With a focus on inclusive design with a playful Barbie twist, the new doll is a symbol of Mattel's continuous efforts to expand its world of imagination, ensuring that every child feels that they belong in a Barbie world.</p><p>Last year's Barbie movie kickstarted a cultural phenomenon that launched one of the <a data-analytics-id="inline-link" href="https://www.creativebloq.com/news/barbie-has-had-one-of-the-best-rebrands-in-years-heres-why">best rebrands in years</a>, but it seems that Mattel isn't set to slow down anytime soon. I'll admit that initially, I was anxious to see how Mattel would navigate creating a Barbie design that sensitively reflected blindness, yet the final result is a consciously considered doll design that truly feels like a positive step towards a more diverse future.</p>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:2000px;"><p class="vanilla-image-block" style="padding-top:100.00%;"><img id="6Kc9jAKeyxhWy62X8e5evS" name="BlindBarbie1" alt="Barbie Fashionistas" src="https://cdn.mos.cms.futurecdn.net/6Kc9jAKeyxhWy62X8e5evS.jpg" mos="" align="middle" fullscreen="" width="2000" height="2000" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">As part of the 2024 Fashionistas range, Mattel has also announced the BlackBarbie Fashionista Doll with Down Syndrome. </span><span class="credit" itemprop="copyrightHolder">(Image credit: Mattel)</span></figcaption></figure>
<p>Working closely with the <a data-analytics-id="inline-link" href="https://www.afb.org/" target="_blank">American Foundation for the Blind</a> (AFB) Mattel was committed to creating an accurate representation of individuals with blindness and vision loss. The new Fashionista doll comes complete with a cane and functional sunglasses, adding accessories that establish representation without feeling contrived. Yet the design is more than just aesthetics – with bright tactile clothing Mattel ensures that the doll becomes a positive play experience for children with vision loss. Each clothing item is constructed with easy fastenings so that the Fashionista can look her best with ease.</p><p>More subtle design details include articulated elbows for comfortable cane use and an altered eye gaze, positioned slightly up and out. The details expand right down to the packaging which features the iconic <a data-analytics-id="inline-link" href="https://www.creativebloq.com/news/barbie-logo-history">Barbie logo</a> in braille to maximise accessibility for indivisuals with vision loss.</p>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1920px;"><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="J9Spmdi8PWBhW3REEjazLF" name="BarbieDeets" alt="Blind Barbie design details" src="https://cdn.mos.cms.futurecdn.net/J9Spmdi8PWBhW3REEjazLF.jpg" mos="" align="middle" fullscreen="" width="1920" height="1080" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">Barbie's tactile clothing has been designed with accessibility in mind.  </span><span class="credit" itemprop="copyrightHolder">(Image credit: Mattel)</span></figcaption></figure>
<p>“We recognize that Barbie is much more than just a doll; she represents self-expression and can create a sense of belonging," says Krista Berger, Senior Vice President of Barbie and Global Head of Dolls. "We’re so pleased with the details that have gone into designing this new Barbie," Debbie Miller, Director of Customer Advice and Support at the <a data-analytics-id="inline-link" href="https://www.rnib.org.uk/" target="_blank">Royal National Institute of Blind People</a> (RNIB) told Creative Bloq. "It’s an acknowledgement that not everyone can see well, which means a lot to the blind and partially sighted community. This is a positive step forward in helping children and adults with sight loss feel like they belong and are recognised,” she adds. </p><p>The blind Barbie Fashionista doll is much more than opportunistic diversity for the sake of soulless pandering – she's a symbol of the broadening beauty spectrum. Building a "multi-dimensional view of beauty and fashion," it's wonderful to see Mattel pioneering a rich future filled with representation where all children can feel a sense of pride in their identities. The 2024 Fashionistas dolls are available <a data-analytics-id="inline-link" href="https://shopping.mattel.com/en-gb" target="_blank">online</a> now and in store this Summer at major retailers for $10.99.</p>
<figure class="van-image-figure  inline-layout" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:9000px;"><p class="vanilla-image-block" style="padding-top:51.67%;"><img id="fc2xgX9V2rpHNt8hXYMztJ" name="Fashionistas Key Art" alt="Barbie Fashionistas collection" src="https://cdn.mos.cms.futurecdn.net/fc2xgX9V2rpHNt8hXYMztJ.jpg" mos="" align="middle" fullscreen="" width="9000" height="4650" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=" inline-layout"><span class="caption-text">"As the brand's most diverse doll line, the Barbie Fashionistas series offers more than 175+ looks in a variety of skin tones, eye colours, hair colours and textures, body types, disabilities and fashions." </span><span class="credit" itemprop="copyrightHolder">(Image credit: Mattel)</span></figcaption></figure>
<p>While Mattel has been paving the way for inclusivity, <a data-analytics-id="inline-link" href="https://www.creativebloq.com/features/gender-creative-industries">the creative industries still have a gender problem</a> – progress is slow, but movements like this from big brands give me hope. If you've been inspired by Mattel's new Fashionista doll, check out these <a data-analytics-id="inline-link" href="https://www.creativebloq.com/character-design/tips-5132643">character design tips</a> from leading artists and illustrators to help shape your own creative projects.</p>
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                                                                                                                                            <link>https://www.creativebloq.com/design/mattel-blind-barbie</link>
                                                                            <description>
                            <![CDATA[ She's designed with accessibility at her core. ]]>
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                                                                        <pubDate>Tue, 23 Jul 2024 15:07:14 +0000</pubDate>                                                                            <category><![CDATA[Design]]></category>
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                                                            <media:credit><![CDATA[Mattel]]></media:credit>
                                                                                        <media:text><![CDATA[Blind Fashionista Barbie doll]]></media:text>
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                                                            <title><![CDATA[ Hold on, this MacBook Air deal is better than Prime Day ]]></title>
                                                                                                                <dc:content><![CDATA[ <p>We saw a bunch of great MacBook deals during Amazon Prime Day last week, but with that summer sale now over, another has begun over at Best Buy. And it&apos;s beating Amazon on one specific model. The <a data-analytics-id="inline-link" href="https://www.bestbuy.com/site/apple-macbook-air-15-laptop-m2-chip-16gb-memory-1tb-ssd-midnight/6382794.p?" target="_blank" rel="nofollow">2023 M2-chipped MacBook Air 15 is reduced from $1,299 to $999</a> for a record saving of almost $300. And the same discount is also available on the higher-spec 16GB 1TB SSD configuration.</p><p>Released just over a year ago, this isn&apos;t the newest 15-inch MacBook Air since Apple launched a new model in March with the M3 chip. However, with less than 10 months between them, the difference in performance is fairly narrow, making the 2023 model worth considering if you want to pay less for what is a larger version of Apple&apos;s most popular laptop. It&apos;s the Apple laptop we recommend for most people who want a screen larger than 13 inches.</p><p>For more options, see our guides to the best <a data-analytics-id="inline-link" href="https://www.creativebloq.com/deals/macbook-air-m3-prices">MacBook Air M3 prices</a> and the <a data-analytics-id="inline-link" href="https://www.creativebloq.com/deals/macbook-pro-m3-prices">best MacBook Pro M3 prices</a>.</p>
<div class="product"><a data-dimension112="aa36e8ad-f7f2-4923-b957-3e31190f29e0" data-action="Deal Block" data-label="MacBook Air 15 (M2, 2023)" data-dimension48="MacBook Air 15 (M2, 2023)" href="https://www.bestbuy.com/site/apple-macbook-air-15-laptop-m2-chip-16gb-memory-1tb-ssd-midnight/6382794.p?" target="_blank" rel="nofollow"><figure class="van-image-figure "  ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1293px;"><p class="vanilla-image-block" style="padding-top:99.23%;"><img id="J25LEmXXmBRrd6piTvKoqm" name="1721656054.jpg" caption="" alt="" src="https://cdn.mos.cms.futurecdn.net/J25LEmXXmBRrd6piTvKoqm.jpg" mos="" align="middle" fullscreen="" width="1293" height="1283" attribution="" endorsement="" credit="" class=""></p></div></div></figure></a><p><a href="https://www.bestbuy.com/site/apple-macbook-air-15-laptop-m2-chip-16gb-memory-1tb-ssd-midnight/6382794.p?" target="_blank" rel="nofollow" data-dimension112="aa36e8ad-f7f2-4923-b957-3e31190f29e0" data-action="Deal Block" data-label="MacBook Air 15 (M2, 2023)" data-dimension48="MacBook Air 15 (M2, 2023)"><strong>MacBook Air 15 (M2, 2023)</strong></a><strong><br>
Was: </strong><del>$1,299</del><strong><br>
Now: </strong><a href="https://www.bestbuy.com/site/apple-macbook-air-15-laptop-m2-chip-16gb-memory-1tb-ssd-midnight/6382794.p?" target="_blank" rel="nofollow">$999.99 at Best Buy</a><br>
<strong>Save: </strong>$299.01 </p>
<p><strong>Overview: </strong>This laptop was the first generation of 15-inch MacBook Airs. Apple has since launched a new M3-chipped generation this year. But with such a short lapse of time between the two iterations, we found the difference in performance between the two to be fairly iterative.</p>
<p><strong>Key features: </strong>Display: 15-inch | Processor: Apple M2 | RAM: 8GB or 16GB|SSD: 256GB or 1TB | Weight: 3.3lbs | Ports: 2x Thunderbolt 3 (USB-C), 3.5mm headphone jack</p>
<p><strong>Release date: </strong>March 2024. </p>
<p><strong>Price history:</strong> Best Buy currently has the best price we've seen on two configurations of the laptop: the 8GB RAM / 256GB SSD model is now $999, while the more powerful 16GB RAM / 1TB SSD configuration is <a href="https://www.bestbuy.com/site/apple-macbook-air-15-laptop-m2-chip-16gb-memory-1tb-ssd-midnight/6382794.p">reduced from $1,899 to $1,599</a>. Bear in mind that Amazon does have a $110 discount on the newer M3-chipped model, which is <a href="https://www.amazon.com/dp/B0CX23GFMJ/" target="_blank" rel="nofollow">now $1,189</a>, but this deal is $190 cheaper than that.</p>
<p><strong>Price check:</strong> <a href="https://www.amazon.com/Apple-2023-MacBook-Laptop-chip/dp/B0C7686169" target="_blank" rel="nofollow">Amazon: from $1,159.83</a> </p>
<p><strong>Review consensus: </strong>We gave this laptop a 4.5-star review, describing it as the "perfect laptop for creatives" when it was released last year. We praised the excellent battery life and the combination of a larger 15-inch screen with a thin and light body.</p>
<p>Creative Bloq <a href="https://www.amazon.com/Apple-2023-MacBook-Laptop-chip/dp/B0C7686169">⭑⭑⭑⭑½</a> | TechRadar <a href="https://www.techradar.com/reviews/apple-macbook-air-15-inch-2023-review" target="_blank">⭑⭑⭑⭑</a> |<a class="view-deal button" href="https://www.bestbuy.com/site/apple-macbook-air-15-laptop-m2-chip-16gb-memory-1tb-ssd-midnight/6382794.p?" target="_blank" rel="nofollow" data-dimension112="aa36e8ad-f7f2-4923-b957-3e31190f29e0" data-action="Deal Block" data-label="MacBook Air 15 (M2, 2023)" data-dimension48="MacBook Air 15 (M2, 2023)">View Deal</a></p></div>
<p>Not in the US? You can check the best prices on a range of MacBooks in your area below.</p>

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                                                                                                                                            <link>https://www.creativebloq.com/tech/laptops/hold-on-this-macbook-air-deal-is-better-than-prime-day</link>
                                                                            <description>
                            <![CDATA[ Get the M2 MacBook Air 15 for just $999 at Best Buy. ]]>
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                                                                        <pubDate>Tue, 23 Jul 2024 15:04:11 +0000</pubDate>                                                                            <category><![CDATA[Laptops]]></category>
                                            <category><![CDATA[Tech]]></category>
                                            <category><![CDATA[Computers]]></category>
                                                                        <author><![CDATA[ joe.foley@futurenet.com (Joe Foley) ]]></author>                                                                                                                        <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Wp9V8wtC3YAUzgTynRKCe9.jpg">
                                                            <media:credit><![CDATA[Apple / Future ]]></media:credit>
                                                                                        <media:text><![CDATA[Macbook Air Black Friday early deal]]></media:text>
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                                                            <title><![CDATA[ Adobe just dropped a batch of new Photoshop and Illustrator tools ]]></title>
                                                                                                                <dc:content><![CDATA[ <p>Adobe&apos;s not exactly been winning over creatives recently, but today&apos;s announcement of new tools in Photoshop and Adobe Illustrator show it still leads the pack when it comes to continually expanding the features of its creative software. The two Creative Cloud apps have added a new AI-powered capabilities and plus productivity features designed to save users&apos; time.</p><p>New tools include a Selection Brush tool in Photoshop and Mockup, Generative Shape Fill and enhanced Text to Pattern in the beta version of Illustrator. Read on read on for an overview of everything that&apos;s new in Photoshop and Illustrator today, and see our guide to <a data-analytics-id="inline-link" href="https://www.creativebloq.com/deals/adobe-creative-cloud-discount">Adobe Creative Cloud discounts</a> if you&apos;re new to the software.</p>
<h2 id="new-features-in-adobe-illustrator-2">New features in Adobe Illustrator</h2>
<div class="youtube-video" data-nosnippet ><div class="video-aspect-box"><iframe data-lazy-priority="low" data-lazy-src="https://www.youtube.com/embed/Igi6DJGfsec" allowfullscreen></iframe></div></div>
<p>First up, Adobe&apos;s industry-standard vector design software has added a range of new features in beta. It now has Firefly AI-powered Generative Shape Fill, a Dimension Tool, Mockup and enhanced Text to Pattern (see the video above). Meanwhile the Contextual Taskbar and performance enhancement tools are designed accelerate productivity.</p><p><strong>Generative Shape Fill </strong>in Illustrator empowers designers to add detailed vectors to shapes in their own unique style for concept ideation or more detail in existing artwork and designs. <strong>Enhanced Text to Pattern</strong> allows users to scale customised vector patterns across design projects using text prompts, and <strong>Style Reference</strong> helps designers quickly edit and scale vector graphic creations, including subjects, scenes and icons.</p>
<div class="instagram-embed"><blockquote class="instagram-media" data-instgrm-captioned data-instgrm-version="6" style="width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><p><a href="https://www.instagram.com/p/C8uMKoROozX/" target="_blank">A post shared by Michael Fugoso (@fugstrator)</a></p><p>A photo posted by  on </p></blockquote></div>
<p><strong>Mockup </strong>(demonstrated by designer Michael Fugoso in the Instagram post above)<strong> </strong>delivers the ability to easily create high-quality visual prototypes of art on objects like product packaging, apparel and more by automatically adjusting the art to fit the curves and edges of the real-life object. Meanwhile, the <strong>Dimension tool </strong>helps designers plot precise sizing to projects in a few clicks for packaging design, architectural drawings, fashion patterns and more.</p><p><strong>Retype</strong> helps designers convert static text to live, editable text and identify the perfect font for projects, while enhanced selection capabilities, including the new <strong>Enclosed Rectangular Marquee Selection </strong>aim to help designers select objects with more precision, which should be especially useful in intricate and crowded designs. Finally, E<strong>nhanced Pan and Zoom</strong> capabilities deliver faster and smoother performance for navigating highly complex documents (Adobe says up to 10 times faster with scalability from 3.13% to 64,000%). </p>
<h2 id="new-tools-in-photoshop-2">New tools in Photoshop</h2>
<div class="inlinegallery  inline-layout"><div class="inlinegallery-wrap" style="display:flex; flex-flow:row nowrap;"><div class="inlinegallery-item" style="flex: 0 0 auto;"><span class="slidecount">Image 1 of 2</span><figure class="van-image-figure " data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1503px;"><p class="vanilla-image-block" style="padding-top:61.88%;"><img id="gYkmfCzXJS6iKe5rq6FjLZ" name="media_1ff7676edac8cc4623815a75f0a87292438a26bc0.jpg" alt="A screenshot showing use of the new Photoshop Selection Brush Tool" src="https://cdn.mos.cms.futurecdn.net/gYkmfCzXJS6iKe5rq6FjLZ.jpg" mos="" link="" align="" fullscreen="" width="1503" height="930" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=""><span class="caption-text">An opaque and feathered selection is applied to cat using the new Photoshop Selection Brush Tool </span><span class="credit" itemprop="copyrightHolder">(Image credit: Adobe)</span></figcaption></figure></div><div class="inlinegallery-item" style="flex: 0 0 auto;"><span class="slidecount">Image 2 of 2</span><figure class="van-image-figure " data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' style="max-width:1506px;"><p class="vanilla-image-block" style="padding-top:61.62%;"><img id="DNs8GGBVvLq646FaVHeMPG" name="media_197e614285d0827399fd6ca02406cd9214b5f4068 (1).jpg" alt="A screenshot showing use of the new Photoshop Selection Brush Tool" src="https://cdn.mos.cms.futurecdn.net/DNs8GGBVvLq646FaVHeMPG.jpg" mos="" link="" align="" fullscreen="" width="1506" height="928" attribution="" endorsement="" class=""></p></div></div><figcaption itemprop="caption description" class=""><span class="caption-text">Here, Gaussian Blur Filter has been applied to the inverted selection area in the background to create a depth of field effect with the cat as the focal point </span><span class="credit" itemprop="copyrightHolder">(Image credit: Adobe)</span></figcaption></figure></div></div></div>
<p>Photoshop has introduced a new Selection Brush Tool and has made Generate Image via Adobe Firefly Image 3 and the Adjustment Brush Tool now generally available.<br>
<br>
The<strong> Selection Brush Tool </strong>aims to make selecting, compositing and applying filters more intuitive, while the <strong>Adjustment Brush </strong>enables users to easily apply non-destructive adjustments to specific portions of images. Meanwhile, Enhance Detail in Generative Fill delivers greater sharpness and detail in large size image formats and the <strong>Type Tool</strong> now provides faster and less-manual ways to create bulleted and numbered lists. Improvements in the<strong> Contextual Taskbar</strong> introduce popular settings for working with shapes and rotating objects to avoid having to wade through the menus.</p>
<p>Adobe will be hoping the new additions demonstrate its commitment to keeping Photoshop and Illustrator ahead of the <a data-analytics-id="inline-link" href="https://www.creativebloq.com/design/design-software/thinking-of-ditching-adobe-these-are-the-best-alternatives-according-to-creatives">best Adobe alternatives</a> following the recent controversy over the <a data-analytics-id="inline-link" href="https://www.creativebloq.com/art/digital-art/photoshop-users-have-serious-questions-over-new-terms-of-use">Adobe terms of use</a>. Photoshop and Illustrator are available via subscription as individual apps or as part of Adobe&apos;s Creative Cloud package. See the best prices in your region below.</p>

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                                                                                                                                            <link>https://www.creativebloq.com/design/design-software/adobe-just-dropped-a-batch-of-new-photoshop-and-illustrator-tools</link>
                                                                            <description>
                            <![CDATA[ Will it be enough to make creatives happy? ]]>
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                                                                        <pubDate>Tue, 23 Jul 2024 14:06:26 +0000</pubDate>                                                                            <category><![CDATA[Design Software]]></category>
                                            <category><![CDATA[Design]]></category>
                                                                        <author><![CDATA[ joe.foley@futurenet.com (Joe Foley) ]]></author>                                                                                                                        <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/LqyJ5LAbuwUHuiC9VbaZEK.png">
                                                            <media:credit><![CDATA[Adobe]]></media:credit>
                                                                                        <media:text><![CDATA[New Adobe Creative Cloud tools in Photoshop and Illustrator]]></media:text>
                                <media:title type="plain"><![CDATA[New Adobe Creative Cloud tools in Photoshop and Illustrator]]></media:title>
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